Branding your product is as important as a logo of your product, but determining which branding scheme you’ll select is much more important than that. As a visual style designer, it’s your utmost duty to satisfy your clients and give them the best creative design possible.
So if you are handed over the responsibility of not just designing a logo, it’s a great idea to select a creative and unique theme of branding your product. The great thing about the style guide is that you can reshape it the way you want; Take it to the next level by experimenting new designs for your project. Here are three central things that one should consider giving a visual style to its project.
1. Logo Usage
A logo is the central identity representation of any brand. Whatever your visual style to the project is, it should be influenced with the logo that you’ve used. You need to show how you can adapt your logo under any scenario. If your logo is composed up of text solely then, it is an easy way to inspire up with the writing style, let me further elaborate what I meant, for example, you can add up basic ligature, kerning and the flow of strokes in accordance of the logo text you’ve used.
Sometimes a logo has more than one version; this gives the designer a vast canvas to design the visual fashion. Using different art forms in designing brochures or a web design will add creativeness and help explain your clients why the logo designed is the best suitable. Remember your logo should be clear to read that is it should be proportionally aligned to perfection so that the audience understands what exactly is mentioned in the logo.
2. Brand Assets
Apart from the logo design, the visual style guide also outlines the assets of the client. Whether you create your own typeface or used a proper existing type, mention the name of the typeface used, particularly when using more than one font type in a different context, example, heading and the body text.
Color is an essential tool to show your approach, you should give your maximum time determining which color combination will suit your project. You can combine colors by dividing them into different color divisions primary, secondary and tertiary, depending on how complex combination you want to select.
3. Content and Inspiration
To give your project an influential look, it’s always effective to start-up with a visionary statement. This also lays the platform for your audience about your services before getting on to your actual expertise. This strategy is used by numerous designers to influence audience at the very beginning, avoid writing a novel, and remember you only need something that is related to your brand yet is most influential.
A faster way to get to your inspiration is to brainstorm about your topic and head straight to it. If have a much larger space to fit your content in, include the imaginations that inspired you throughout your research. To put in your concept according to the context, it is simple to create logo formulae to illustrate the message.
As earlier mentioned, it is good to design templates for your client and formulating how you design actually, this gives your client a much larger vision to decide their visual style for a brand.