Content marketing is all about curating compelling, contagious content and sharing it on social media networks and blogs. The main reason is to build credibility and build a strong relationship that builds trust and turns potential customers into high-value repeat buyers. Creating creative content is a challenging and time-consuming job.
There are various content marketing challenges such as finding any inspirational idea, creating it and making the post relevant, resourcing, managing, monitoring it and then making the post viral. Sometimes, you need to find some inspiration, creative ideas or to try something different to create outside your comfort zone.
We need to focus on social media networking to get our message out to the world that wants and demands your ideas. Images and photos are much likely to be shared than an article without images. You will notice that videos and infographics are shared at high pace compared the standard written piece.
Here are the best content marketing ideas worth sharing.
1. Don’t Forget to Add Images
There has been a noteworthy evolutionary shift on the social web in the last few years as entrepreneurs and startups have understood the growing power of visual content. There are a few significant and unnoticed changes have been occurred, like the mega success of Pinterest, Google Plus with an easy-to-use interface to upload photos, images in high definition and in a large format. Facebook timeline is designed to give images greater eminence. Plus you have a chance to feature an image into a bigger size and the trend is predicted to shift to brand pages in a couple of months. Images drive high engagement on social media and can boost its virality. Marketers and business owners need to work out the way they can use images and photos in their social media and content marketing so that they can get more likes, comments and shares.
2. Create an Inspiring Video
In order to create a contagious video, you need to keep certain things in mind. Congruency, i.e. the main idea of a video must be related with people’s pre-existing knowledge of the brand that you are promoting. Adding strong emotions is another important factor if you really want to make your video viral. Videos must be relevant to a greater number of audience so that everyone can relate it easily.
3. Design a Shareable Infographics
Infographics are a visual representation of useful information or data that presents complex set of information clearly. This hottest trend in content has developed in the last couple of years as one of the most famous and shareable forms of social content. You can include statistics, creative concepts, business processes and models, worth sharing information and anything interesting in infographics.
4. Create a Well Structured Blog Post
Creating a blog post, article or an eBook is the most crucial part of your content marketing technique that can drive more traffic to your website. Share the post in different social media networks so that more and more people will talk about it. To make your blog post worth sharing you need to create content that has awesome headlines that tempt readers to click on the link or read your tweet to find out what’s inside. Your post must have a good structure, subtitles, bullet points and readable fonts to increase its chances of sharing. It can be educational and contains basic how to’s and guide. The post must be informational enough and include news, facts and figures. Don’t forget to add visuals as they are the most important elements that can make your article viral. You can add photos, infographics, and even banners from time to time to make your post interesting.