Creating great content is really an achievement. The achievement is further escalated when it takes over the senses of readers and spreads like wildfire.
If you know your audience, you will know what exactly they are looking out for and create really good content by choice. In fact, you will put your time, effort, best work on display in order to create content that is valuable and compelling for your audience.
When you use the word compelling before content, this is where it gets really tough. Apart from being informative and helpful, it also needs to be fun and striking to get more shares. This is where the real challenge strikes.
So the next time you are all prepared to creating compelling content but are stuck at certain obstacles, here are tips to help you get moving:
The first tip is to be genuine because in the event of writing content that matters most of the writers go on copying styles of the influential marketers they follow. In order to stay original, focus on your goals that what would you like to communicate? Another matter of utmost consideration is to begin writing only when you are super interested in doing so. Find a space that suits your mood and get to work.
Create Strong Headlines
Catchy headlines are the first few things that get noticed. Copyblogger posted statistics earlier, stating that 80% of people will read your headlines but only 20% out of those will bother to read the content. If you haven’t hooked them with your headline, then you’ve lost them – and this is what we don’t want happening. Use powerful words, keywords and make a good amalgam of them as well as jargons in your market. Also, make use of online tools that are available. One free tool that even I use in creating my content is CoSchedule Headline Analyzer – gives you a very good overview of how your headline is doing and as to how you can improve it.
Produce Thought-Provoking Content
Did your previous blog post turn out to be actionable? If it gave any advice and real-time lessons that could be applied, your content is actionable. It would be even more so if you add in thought-provoking questions. Also, craft stories so that people can connect to your blog. And remember, only a promising introduction in the opening can lead to all of this.
Different people have different learning styles. For some, visuals may work better and trust me when I say this, there are a little too many of them. So it’s best to use pictures to make your content more engaging. It would help to further illustrate your point and reinforce the lesson. But don’t overdo them, only add the ones that add value to your content.
If writing compelling content was easy, everybody would have been a blogger. You know it, I know it and the rest of the world knows it, there are very few out there who actually make a mark. The rest, well, like me, just focus on helping others get there and celebrate as they reach the top. Start producing compelling content today and join the club!