Brochures and flyers can help your organization gain a lot of promotion at low costs. They help in making your promotion campaigns successful. However, you should ensure that your campaign is designed in such a way that it remains effective. What makes a brochure and flyer interesting? What turns a brochure or flyer campaign successful? How can you accomplish better promotional results via these campaigns? Let’s discuss it right here.
Bold Title, Bullet Information and Images
A brochure design can be attractive and catchy to gain the viewer’s attention. No one likes to thoroughly read your brochure, make it interesting with colorful images and bold titles. This does not mean you should not include information in your brochure; add bullet information that is concise, to the point and appealing words.
An Eye-Catching Design
For whatever purpose, your brochure should be designed appropriately so that it guides readers to what next. Ensure that your brochures and flyer designs are creatively insane and stand out with unique and appealing design.
Call to Action
Include a “call to action”, this drives your customer to know more about your organization or company. The strategy to include a call to action is to ensure that your client reads the information included in your flyer to know more about your organization.
Inclusion of Graphics
A brochure design with attractive images and colorful interface catch more attention as compared to flyers that are solely text-based. Remember all the information you insert in the brochure needs to be appealing and attractive. Good graphic design and images can compel the audience to at least once go through your promotional campaign.
Plan your Brochure according to AIDA
AIDA stands for Attention, Interest, Desire and Action. To make your brochure design effective, it needs to be visually appealing. Design your flyer design so that the audience inspire with the design and act like you want them to be. Get them to take a specific action such as; buy now, call now etc.
Sell, Don’t Tell
Your brochure should have concise and brief information about your products or services. An easy illustration to this will be people buy cell phones not to record messages, but they buy so that they never miss a call again.
Remember, if you don’t urge the read to act now all your desire to build interest will be in vain. Give them something to cherish, a discount or a free gift in this regard can be an offer nobody likes to miss out. Brochure and flyers are an essential way to promote your brand or organization publicly.