So, here is the much awaited, concluding sequel of my article, in which I talked about the techniques that let you achieve not only consistent and enormous traffic on your website but also helps you increase the conversion power of your website by folds. Here are the remaining points that any business owner must watch for during their design and development.
Create Value for the Customer
One of the common mistakes that are made by many entrepreneurs is they fail to provide the complete information about the product or service they are offering. This creates a value proposition for the customer that is, incomplete. Thus, the customer does not feel completely convinced to buy that.
Here is an example:
I am selling a chair whose qualities are listed as below,
– Seats made of soft material
– Less in weight
– Multiple colors available
– Manufacturer’s warranty
The price is $690.
Now if I ask my customer to buy the chair, he will probably not. Just because the qualities that I mentioned are although worthy but are not complete. To mention a few, I did not inform the customer about the size of the product. I did not inform the customer about the weight of the product in units, say kilograms. I also fail to inform the customer about the material the product is made with. So despite, I managed to entice my customer I failed to grab his complete attention, thus a lost sale.
The answer to this issue is providing as much information about your product as you can. Include pictures, videos and if possible, customer reviews. Your customer will be more convinced by seeing the actual pictures of the product. As they say, what doesn’t show, doesn’t sell!
Whatever you claim, you are supposed to back it up with valid proofs. Any customer would get skeptical about your claims if you are not providing enough evidence to support them.
Here is a list of proofs that a business owner can provide to its customers on his website design:
User reviews (testimonials)
Your former customer’s reviews about your products works as a guarantee for your future customer. Using previous customer’s testimonial to persuade a future prospect is definitely a good idea as it conveys real and vital information that this new customer might be looking for, along with a proof that the product results are satisfactory.
There is nothing better than a demo for what your product does. Real life working of any product persuade customers and allow them to relate their issue with the value that this product has pointed to.
If you have a big list of satisfied customers, let the world know about it. No one wants to be the only/first person to purchase a product. And after all, it always feels good to tell people about the wide customer base that you serve.
Now this is something that you must concentrate on. You are supposed to make your customer focus on a single action and remove distractions that could serve as hurdles in making the customer doing so.
Normally, I idea to go about it is to remove all the unnecessary times, buttons or any other visuals elements that could serve as a distractor for your customer. The more visual elements your web visitor has to process, the less likely they are going to make a conversion decision. Minimizing distractions like links and extraneous information will increase the conversion rate.
Make the Purchase Easier
Your final goal is to generate business. As much as possible. A possible technique to do is by making the purchase process easier. Here is what you should do.
Guide your user
at every step of an online purchase process, you need to guide your user to the next step to come. Display it in a way that it makes the next step to come, more important than the one the user just took.
Too many options, decrease in
conversions – more choices distract your customers. If you have a long list of customers, better is to display them in the slider or probably put up a filter so that the user can interact with only one product at a time. Which not only saves time but also eases them to make a decision.
Simplify the forms
the new trend is to make the purchase forms as easy and convenient as possible. No need to ask for a number of fields to be filled by the customer. This irritates them and they either leave or fill in wrong information. Stick to name, contact and email and your lead generation will increase by as much as 15%.
like free shipping or an instant discount that induces them to take action immediately. A study reveals that retailers who offer instant perks enjoys a clear advantage over competitors.
This completes the list of techniques that business owners can employ to increase the conversion potential of their websites. We hope that these tips will come handy to you the next time you are up to create a new website design for your business or revamp the older one.