The rise in the technological advancements has opened doors to various new career paths for people to pursue. As the trend of everything going online has puffed up, new website design agencies came into existence and it has gotten very easy to find a credible online web design agency for your web design projects. Finding a professional whose expertise lie in creating an online user experience, still remains an uphill battle to conquer.
Awareness with the best practices that are followed in the website design and development industry to craft intuitive user experiences will put you far ahead of other candidates who just put themselves into the designers’ category and not clearly know the difference between designing and creating user experiences through it.
Today, I have compiled a list of UI best practices, whose application in web design projects can lead to the creation of user experiences that are remembered and that leads to better value creation for the business on the whole.
The interaction of UI and UX and its importance
It is witnessed most of the times that these two terms; UI and UX are used interchangeably, however, they are by all means differ from each other. It is important to understand here that while UI does play a major role in shaping up the entire UX, it has a much broader scope.
Designers, when designing to create a user experience for the customer must take into consideration important factors like the interaction of the design with the content, its architecture, and how will it engage the audience to take the desired action. Making clear connections is imperative for creating a profound user experience because user interface developers will rely on the information and flow that they receive from the designers and it is the designers who highlight the key products and properties of the brand itself. Ideally, such information is extracted, communicated and is finalized at the mockup stage, where necessary brainstorming is done between the designer and the developer and major glitches are resolved to create a smooth transition of information to the user
Audience-Oriented A/B Testing
It shall come to no surprise that only the insights that came from the users themselves can create fabulous user experiences for them. Business owners should clearly know their target market who they are launching the website for. A clear picture of your target market’s demographics and psychographics will allow you to clearly apprehend their buyer behaviors and their needs. With this information at hand you can also predict a viable design form for your website that your users will approve to and if you are confused among two or more factors such as the design theme or fonts that are to be used on your website, making use of the A/B testing technique will clarify your ambiguities and provide you measurable evidences to use one of the elements for your website design.
Consistency and Simplicity
The guarantee of a great design lies in consistency paired with simplicity. By simplicity, we absolutely do not mean that you stick to plain white page layout and put a button in the center, no! By simplicity, we meant that your design should be simple enough that even the novice of users can understand the functionality in a snap along with receiving the basic idea of your product offering and interpreting the exact value that they will derive from your offering.
A consistent interface also helps a lot in creating lasting user experiences. This doesn’t mean keeping the design same on every webpage, but following the same color theme, button placements and typography will definitely allow your user to connect with your website design more than compared to one that has a different page layout on every web page.
Make Intelligent Use of Typography
Another effective way to establish a visual connection with your user is through the use of typography. The use of typography is not as simple as picking a font and using it on the entire website design. As mentioned earlier, every decision of elements that are to be used in your website should be taken according to your target market. In order to effectively connect and communicate with your target market, your choice of fonts should also be influenced by them.
Use Simple and Shorter Forms
Today’s age is busy where everyone has lesser time to invest in everything. The online user of today is influenced by the shortage of time so much that they will shy away from your webpage if it will take more than 10 seconds to load completely. Considering this fact in mind, why would an intelligent business owner allow the use of length lead generating forms on their websites. No one likes to fill in piles of data on an online form. The idea is to keep the form simple and short so that only a few fields can get vital information such as the name, email id and telephone number for your representative to contact the prospect later on. Shorter forms not only entice users to fill them but also doesn’t alter your page design greatly. They are also good to look at!