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One of the main goals of setting up website for any business is to bring in leads, organically, and there seems to be no other possible way to do it than through your official website. The characteristics of your website design that you choose to inculcate in, decides upon whether your visitor will stay on your website, whether they convert or not? Although there are a world of options and methods to design websites to pull leads, here are 4 proven methods that serves as effective starting points for conversion driving web pages:
Your web page is the face of your business. It receives the most traffic and therefore this page is the one that should be most appealing in terms of both the design and the content. Your website design should be visually appealing garnered with images and visuals along with a clean and concise copy. Your website visitors must be able to quickly interpret what you are trying to say and your web copy should be one that conveys your message effectively and efficiently to the customers. Along with an aesthetic design and creative content, you must also keep in mind that the web user of today’s age access websites on different devices, so your web design should be responsive one that can adapt itself according to the size of the screen its displaying on.
The workable definition of a landing page is any page where the web visitor lands on, is known as a landing page. For that matter your homepage is also a kind of landing page according to this definition. However, today we associate the term landing pages to lead generating/email capturing pages where the user is redirected to from either a CTA banner or through a newsletter. All such landing pages provide a winning mix of design and content to persuade the user to take the desired action.
For lead generation purpose, you require your user’s attention to remain focused strictly on a CTA or form. The ideal method to grab a successful lead through a landing page is to first provide an offer, second describe that offer in crisp and meaningful content and third provide an incentive to the visitor to fill the lead. Also, a lead generating landing page, must never, redirect a user to some other page.
Persuading Call-to-action (CTA)
An intriguing call-to-action (CTA) can have a significant impact on your conversion rate. Best practices for CTA design include using colors and copy that are visually appealing and incorporating action-oriented words like “register now” or “learn more.” Your copy should be concise and direct, yet persuasive. Make it easy for your visitors to convert by including CTAs on multiple site pages as well as on your blog posts. CTAs are a design aspect that should be experimented with to see what your audience finds attractive. If your CTAs aren’t performing the way you would like them to try changing copy, design, and placement on your site and tracking the results.
Another effective way to increase user engagement on your website is the blog. Incorporating a blog into your website is crucial to lead generation and increase traffic inflow. Your blog attracts web visitors and allow you to rank better on search engines by the incorporation of unique and latest content along with keywords. Latest and up to date content also score shares and likes through social media widgets on your web page, thus a positive advancement towards online business development.
To help your business grow through web services, online web development agencies in Dubai could help you out. Get in touch with one to get a custom quote for your web project.