In this digital age, a website is a must-have for nearly every business. Most businesses have an online presence and a few use this effective marketing tool to its full potential to drive sales and revenue. If you are not getting the most out of it, it is the right time to maximize the return on investment of your company website. After all, your website is a major investment in terms of money and time, and it must be kept updated.
Fortunately, there are some simple yet effective changes you can make to your company website that can have a great impact on visitors’ attention and retention, sales and long-term brand loyalty. These changes don’t need a lot of money and can easily be implemented by small companies and large corporations alike.
There are five major areas that many business websites can improve upon; these measures have the potential to increase your business revenue up to 300%.
1. Website Loading Speed
Slow load time can actually create a big trouble for your website. If it is not loading fast, you can probably lose customers before they even get a sight of your content, discount offers and products. In fact, approximately 57% of visitors abandon a website if it takes too long to load. Improving your website scalability will ultimately prevent slow load times and downtime, keeping more and more customers on your website and driving more sales.
It is advised to make your website on a flexible cloud platform to better maintain your content and quality of applications, even when more traffic flows hit. Don’t forget to frequently check your page speed on Google to avoid any consequences.
2. Incorporate Video Content
Nowadays, consumers love visuals (videos, memes, gifs, slides, infographics) and so should you. It is because our brain grab visual information faster than text, so forget the long, boring text and go for dynamic, interesting video content to engage visitors on your website. Videos on your landing pages can ultimately increase conversion rates and customers tend to buy more products on websites that provide informational video content.
Moreover, website visitors also tend to stay longer and they are more likely to return. Engaging videos, customer testimonials, memes, infographics and slide shares can help increase conversions.
3. Go Responsive
The majority of people access websites from multiple devices, so it is recommended to implement responsive design to provide a stable visitor experience no matter which device your customers use to access content. “By 2018, 54% of all e-commerce will be happening on phones and tablets”. Responsive design gives you the opportunity to reap the maximum benefits of your business website, improve your SEO and back-end site management.
Make sure you are using an advanced CMS platform like WordPress and Drupal, making it easy to enable responsive web design. It can create a great digital experience on various sizes and resolutions, improving the chances of more sales and revenues.
4. Create a Multilingual Site
If your website only offers content in English, believe me, you’re missing out on a huge opportunity. Making your website available for multilingual can help you reach a wider audience, improving your overall market potential up to 200%. You can choose a translation management system and integrate into your website, which is far better than manual translations that are time-consuming to some extent. The latest translation tools make it easier to maintain translated websites for long.
It is also important to follow the different cultural standards of your target market. Make sure you don’t make any blunders as Pepsi did, whose blue color branding estranged the whole market of consumers who associated the color with sadness. By organizing your website with localized content, you open a whole new world of amazing prospects to your business.
5. Customer Reviews
Include great content for your customers, so that they can easily take the purchase decision. Try adding customer reviews on your site as most customers trust brand recommendations from family and friends as compared to ads. Customer reviews can do wonders and act as a friendly communication on your product or service page. In fact, adding customer reviews on your site can increase conversion rates for your business.
Making these changes can yield huge results for your business. Don’t be afraid to try out adjustments and new techniques to make your website content more engaging and your site more cost-effective for your customers. You just need to keep your customers in mind. Make your website as simple and accessible as you can to increase sales and revenue.