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If you are a digital marketing expert, your head must be perpetually buzzing with ideas to garner tons of likes, shares, and comments. Every social media expert aspires to make their content go viral on social media, but in order to accomplish this goal, you need to figure out what triggers your target demographic to share in the first place. Before getting your feet wet, you need to understand the psychology of your customers and motivate them to like and share your content.
Although social media is all about communicating and sharing your content, stories, company news, experiences, and the latest happenings, it’s crucially important for every digital marketing agency to share them in an effective and persuasive way.
Adding visually appealing images can do wonders. We are living in a digital age where more than 2.5 billion camera phones are used every single day and images have become a necessity to convey your message. According to KISSmetrics, social media posts that contain images generate 53% more likes, 104% more comments, and 84% more click-through rates as compared to more test-based posts.
It is because image-based posts can capture the attention of your audience and convey the message more conveniently. Whether you are a small business owner, a social media executive or run your own custom web design agency, and are looking for some effective ways to communicate your brand message and engage customers, here are some out-of-the-box and inspiring image posting ideas that will definitely help you spruce up your social media marketing efforts:
Social media platforms give you a huge opportunity to humanize your brand by giving your audience a sneak peek at what is happening behind the scenes. It is a perfect way to build relationships and trust while triggering actions such as likes, comments , nd shares. Here is how Marina BarayevaPhotography is beautifully explaining 4 elements of a photo shoot in a behind-the-scenes video.
Everybody loves a good laugh. If you post funny content, you can make your prospects and clients laugh while creating a strong emotional connection. In addition, amusing content has the potential to rank in the top three types of posts that can provoke an emotional connection with your audience. People love to share funny posts more than others. So, start incorporating humor in social media posts to make your audience laugh and nurture meaningful relationships with you.
JoshyCoffy – the founder of Flight Media is flaunting the fun side of his company through this funny post.
Offer Exclusive Discounts
It’s no secret that your loyal fans and brand advocates expect to receive some sort of exclusive discounts and special offers for products or services that they are considering to purchase. So, it is advised to post images to communicate your discount offers, promo codes, exclusive deals, customer loyalty offers, influencer offers and contests for your passionate fans. This will eventually drive revenue and increase customer loyalty. Cookbook Village offers an exclusive coupon code that encourages customers to spend a minimum of $30.
Post Interesting Statistics
Another amazing way to overlay text on an image is to share interesting statistics that serve to wow your audience. It is advised to only leverage statistics from your own research or findings, which are pertinent to your brand value, proposition, and story.
If you follow up with a quarter for Your Crisis, the brand keeps up a constant stream of interesting statistics with its target audience. This company is aiming to help entrepreneurs build purpose-driven lives through their content, courses, and community.
Check out another example of Headspace, a meditation app that beautifully depicts a simple text box overlaying a colorful, nondescript background.
Share Educational Posts
If you want to establish yourself as an industry leader and an authentic voice in your business niche, you need to keep posting tips and tricks and valuable nuggets of wisdom that will help your target audience solve problems. You can use attention-grabbing images to draw the attention of your audience. Share your blog posts, quick and effective ideas, tips and useful information related to your products and services.
Have a look at this post. The buffer always helps their target audience, solves their problems and earns their attention by posting valuable content.
Celebrate with Your Customers
Surprise your audience by giving away special holiday discounts and create a strong connection with them. Know your target audience and find some effective ways to elicit maximum customer engagement. Come up with an interesting and fun holiday offer that helps you reach new and relevant audience.
Have a look at Body Shop’s Valentine Day Campaign post. The are offering newly released fruit-scented lip balms to their loyal Instagram followers and asking them to send in photos of themselves blowing a kiss to their friends.
View this post on Instagram
Are you feeling the love yet? Share a selfie of you #SendingAKiss to someone special and you could WIN some fruity goodies for you and your Galentine's. All you need to do is: 1. follow @thebodyshop 2. share a selfie of you blowing a kiss to your friend with #SendingAKiss 3. tell us your country of residence by including #[yourcountryofresidence] in the caption Full list of prize below. You could win two sets of Japanese Cherry Blossom Strawberry Kiss EDT, 10 Matte Lip Liquids, 5 Lip Juicers and 7 Matte Lipsticks. Prize may vary by country. 1 winner per country. This competition is open to all residents of UK, USA, Canada, Denmark, Germany/Austria and Finland. Entries must be posted by Wednesday 14th February 2018 6pm GMT. For the Instagram #SENDINGAKISS competition T&C’s please visit your local The Body Shop Facebook page. All entrants must be aged 18 or over. #Friends #Love #GalentinesDay #TheBodyShop #ValentinesDay #LipJuicer #Lipstick
Over to You
Before you decide on your next social media post, keep these out-of-the-box visual content ideas in mind to come up with a better and quality post that can generate maximum user engagement. While creating a social media post, carefully think about your business objectives, target audience and of course the type of visual content that is a best fit for your overall marketing strategy. Focus on creating value-driven posts, as this type of content builds trust, sparks relationships and grows deep and loyal connections with your prospects.