We all have visited certain websites that look too cluttered as they have everything in their homepage. Everything seems compressed in a very small space, business information is shove into every corner of the website and there is just too much to display. Having a website with all these mistakes not only makes it unappealing, it turns-off potential customers as well. It shows that a company has an amateur designer who has no idea about web design standards. When it comes to web design process and corporate branding, less is always effective.
In this blog post, I’m sharing some easy tips that simplify your company website and make it more appealing for your potential customers.
1. Removing Unnecessary Things
If you feel that there is something that does not have a purpose on your website, remove it. There must be nothing on your website that is useless. Everything should have a purpose and function, free from unnecessary pieces. If certain things does not have a purpose or does not fit with the rest of the page, it needs to be eliminated immediately.
2. Balancing Web Design Elements
When it comes to web design, you should focus on all the design elements in order to gain attention of the visitors. There must be attention-grabbing elements and everything on the web page must be accompaniment.
3. Using the Right Fonts
There are a lot of stylish fonts available for web designers. Although, not all of them are for your company website. Think carefully which type of font you can use for your brand. Don’t opt for fonts that are overwhelmed, instead go for the simple ones that make a clear statement. Don’t be scared of using one font in different sizes and weights, as there are many websites that are well-designed with single font. But if you feel single font design strategy is too boring, you can use two or three fonts for variation.
4. Using a Perfect Blend of Colors
When it comes to colors, don’t blend hundreds of color for the sake of beauty and tranquility. Stick to three or four colors to simplify your website and make the layout more visually appealing. Going monochromatic and using the one color is various shades is a smart tactic. Using lighter colors for a background can highlight the company information while making it clearer.
5. Using Minimal Content
There is no place for lengthy pages on your website. Lengthy paragraphs without visual breaks are boring and unappealing for the readers. Start a company blog in which you can use lengthy paragraphs. For your business website, stick to a paragraph or two that explain everything about your services, products, mission statement and vision. Try to stay clear and concise.
6. Clean Website Design with White Spaces
It is a worthwhile idea to use extra space in your company website. Clean lines and minimal content would be a perfect combination. Because cluttered websites seem disordered while making potential customers feel annoyed. Clean websites can appear more organized and increase the chances of more conversions if designed correctly.