Imagine your younger brother comes to you and asks about the best bakery in town that sells fondant cakes. You quickly log on to your system and search bakeries in your town on the internet. This is only one of the examples of the internet usage in our lives. After the boom took place and internet became accessible to every common man, thanks to WiFi and 3G enabled smart devices, we have been held hostages by the internet to know just about anything on this planet. From knowledge to entertainment, we use internet for every daily chore.
In order to retrieve information from the internet, we are supposed to access websites. information gathering from a website should be quick. Every person who logs on a website requires a rapid transition of information. thus a time lag can kill the experience. Many researches have proved that a visitor only stays for about 10 seconds on a website before moving on to another. Online businesses are therefore suggested to convince and attract their visitors in the first 10 seconds to prevent him from navigating away. Here are 6 flaws that should be avoided in all circumstances to create a valuable and rewarding user experience for your customer.
1. Longer Load Time
The internet is full of exciting distractions and web visitors are always in a hurry. Kissmetrics reported some time back that, every web user expects the site to load in maximum 3 seconds time. This can be a big order for anyone who is using a low bandwidth connection, but if it comes to choose between rich media and short loading time, I say you keep it simple, and fast. Not to mention here that keeping your site simple also aids in its optimization across all the available famous browsers and devices.
2. Non-responsive Web
Any website that looks sleek on the desktop and fails to impress on the smart devices in the age of today, sadly, it’s not fulfilling the purpose. more than half of total internet users use internet on their mobile devices today. If your website is not responsive, then you are losing a very big chunk of your prospect customers. if you want to confirm how many of your total visitors are coming from mobile devices, try taking help from Google Analytics.
Few factors rank really high in terms of annoying your visitor, such as the pop ads. Another of its kind is auto play. Auto play is among the most hated digital advertising tactic that often annoy visitors to the level, they instantly close down the webpage. Those who use videos and audio to feature their products on their websites are strongly suggested not to use auto play without the user’s will.
4. Overdose of pop-ups
While at one hand internet users hate pop-ups, they still bear a great place in the lead generation process for any business. pop-ups can result in total loss and can be great tools for ultimate business generation for your business if placed appropriately on your web pages. There are online tools available to check for elegant and simple ways to capture leads through pop-ups without offending your visitor. Keep your pop-ups polite, and offer value once a visitor is engaged to avoid this cardinal sin of web design.
5. Unnecessary Keyword Stuffing
In the early days of SEO, many business owners and web developers emphasize on the stuffing of keywords into the web content, but since long Google has changed its search algorithm. It is not favoring quality content that is targeted for user and that makes sense. Unnecessary keyword stuffing is discouraged. Not only such websites that have unnecessary keyword stuffing in them do not rank high on search engines and people who land on them somehow gets lost in the keyword riddles and tend to move away. Have a look at the piece below and decide on your own if such content can really pull business for you?
6. Links Don’t Make Sense
Bad link strategy is done wrong is nowhere less than obnoxious and excessive. If your links are leading the visitors to confusing, non-relevant pages and inducing the visitor to wind up than explore, it time to say goodbye to your strategy. In order to make proper use of your linking strategy, you need to target to few, meaningful phrases on your website. As you improve your website, think about your personal experiences as an internet surfer. Which sites do you frequent? What distinguishes them from the sites you ditch almost immediately? Ultimately, like most visitors, you probably stick around when sites load quickly and aren’t annoying to use. Avoid these 6 sins of website design, and you’ll have no trouble landing those sought-after conversions
So after much research, I have found out about these 6 blunders that business owners often do and whose results are no less than terrible. Try avoiding them as you embark your business on a journey of growth through online media.