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Your brand logo is more than just an image; it is the face of your company. It is the most important part of your brand identity. Imagine yourself in the shoes of a business owner for a moment who needs a unique logo design for his brand to make it stand out from the crowd. What options do you have? You can either hire a logo designer and get your logo designed in-house or choose a professional logo design Dubai company to glean a brilliant logo.
Irrespective of which option you opt for, it is important to be aware of the common logo design mistakes that can destroy your brand identity. If you want your brand to be portrayed in the most amazing light, this article is for you. Here are ten common logo design mistakes you must avoid at all costs to save your brand logo from becoming the brunt of all disasters.
7 Logo Design Mistakes You Should Never Make
1. Color Chaos
“Colors, like features, follow the changes of emotions.”—Pablo Picasso
This powerful quote by Pablo Picasso, one of the greatest painters to have ever lived, laid the foundation for a science we now call the “Color psychology”. According to the Color dynamics, colors can affect your mood, feelings, and emotions, and convey different meanings. In fact, the colors you choose can affect your corporate brand as well. This is why it is important that you choose colors prudently. Instead of running rampant with color choices and turning your logo into a unicorn, it is better to stick with a few that reflect your overall branding and articulate the right tone. Even if you are using a multi-colored logo, ensure that it doesn’t chafe with your brand personality.
2. Typographic Mess
Have you ever seen a logo with too many different fonts, uppercase and lower case letters, and looks something of a typographical miscreant? It looks more like a mess than a logo, right. You will not believe it but typography has the power to either make or break your logo design. Each font you choose for your brand’s logo conveys a different meaning and evokes a different emotion. Moreover, logo fonts also paint a picture of your brand in the minds of the audience, therefore, you should choose fonts that align with your brand personality. Choose the right font size to ensure that the text in the logo is clearly legible.
3. Copying Other Brands
You are looking at a logo that looks quite similar to a popular brand’s logo. What impression does it leave on you? Can you trust a brand that ripped off their logo and don’t even have a unique face of their own? Surely, it will not be good and will dent the brand’s reputation and perception badly. As Warren Buffet puts it, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently.”
Although, there is nothing wrong with gleaning inspiration from multiple sources for designing a logo but make sure that you give it your own unique twist. When designing a logo for a brand, all your focus should be on making it unique. Think out-of-the-box and come up with a unique logo concept that not only distinguishes your brand from the rest but is also hard to mimic for other brands (copycats).
4. Using Raster Image
There is nothing worse than using a resolution-dependent raster graphic image for your logo in an era where most people leverage a host of devices to use the internet. The biggest disadvantage with raster graphic is that images tend to become more pixilated when you zoom in. As a business, you will never want that to happen to your logo. If so, you should choose vector graphics and vector graphic tools for designing your logo.
5. Jumping on Every New Trend
Every logo designer tries to stay well informed of the most up-to-the-minute logo design trends. Although, this is a good thing, things take a southward turn when you hop on to every new logo design fad without thinking about what it entails for your brand. The reason is that some of these trends are not trends, but fads and tend to fade away very soon, making their creations look obsolete and antiquated. To prevent this, it is important to know which logo design trends are here to stay and which ones are on their way out the door. Even if you are taking inspiration from the latest trends when designing your brand identity, make sure that you only choose ones which truly resonate with your brand and appear long lasting.
6. Over complicating Designs
“Simplicity is the ultimate sophistication.”—Leonardo Da Vinci
Most logo designers hardly ever heed this formula and try to complicate logo designs, in a quest to appear high-end and unique. They do this to create logos that can separate themselves from others but there are other more feasible ways of doing so. Simple logo designs that can get your brand message across to customers are much better than complicated designs that leave your audience scratching their heads in a conundrum. You do not want your target audience to have to figure out what your brand is all about after looking at your logo for five minutes. It should be instant and obvious.
7. Lack of Customization and Scalability Options
Gone are the days when logos were designed to appear across a couple of mediums. Today, your brand logo needs to look at its best, be it in print or digital. Factor in the number of different devices users capitalize on to consume content these days, each touting a different screen size, screen resolution and screen orientation, and you can clearly see how important it is for your brand logo to be responsive and scalable.
Create two versions of your logo, one in black and white and the other in color. Your logo should look equally good in both cases. The best example is Apple’s logo. That bitten off Apple looks as tempting in rainbow colors as it does in black or silver. This is how versatile your brand logo should be.
Which is the biggest logo design mistake you have ever made? Feel free to share it with us in the comments section below.