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There exists a YouTube channel for each interest… we guarantee you… even ones you didn’t know you harbored. The embarrassment of riches promised by the gigantic video sharing hub can be overwhelming to say the least, making it a bed of nails to know where to start! Whether you aspire to learn how to whip up those scrumptious culinary treasures you drooled over in your favorite TV shows, look for a raving new hairstyle to wear to a wedding, or follow a seasoned explorer as they backpack through the world, YouTube knows how to cater to your needs.
For digital marketers especially, YouTube can be a very powerful tool if you know how to capitalize on it cleverly. You can find tons of great information on YouTube if you know where to look. Especially with digital marketing landscape evolving with each passing day, it is important for marketers to keep up. Such channels on YouTube are great for providing insider sneak-peaks and in-depth advice that is going to work wonders in your career as a digital marketer. All famous digital marketing channels are also linked to stellar blogs, creating an extensive wealth of knowledge that can prove to be a life-saver for a marketer. Here are seven YouTube channels that should be on your watch list in 2018:
One of the best YouTube channels for those working in the SEO industry, Moz provides useful information and insights, helping you polish your SEO skills through insider SEO-related information. Their “Whiteboard Friday” and “Daily SEO Fix” series can help you boost your business visibility on search engines. Rand Fishkin, the founder of Moz, shares his wisdom through a Whiteboard Friday video every week. He renders complicated concepts comprehensible, while the daily SEO Fix offers actionable tips, which you can implement in a hassle-free manner. Do not forget to watch “Moz Presentations” delivered by experts from the Moz team. They allow you to glean a peek into the future of SEO and learn about a wide range of topics as well.
For those who have developed a fancy to inbound marketing, HubSpot’s YouTube channel is a one stop destination for digital marketers. Whether you are interested in knowing how to attract readers through blogs, social media or search engines, convert them into leads, close those leads into customers, and delight customers so they keep coming back for more, HubSpot’s YouTube channel has you covered. Additionally, you get to hear keynote speakers, such as Seth Godin, Arianna Huffington and many others, and pick their brains. Their INBOUND Bold Talks touch upon some challenging topics and offer viewers a different perspective on inbound marketing; all this and more in less than 12 minutes.
Unbounce is a conversion rate optimization software that helps businesses in getting the best out of their landing pages. Their YouTube channel is replete with educational videos that help you boost your conversion rates. In addition, you get to be a part of stellar presentations delivered by industry experts on famous conferences. For instance, the all famous,Call to Action Conference,is also featured on their YouTube channel. If you want to ace your conversion rate optimization game, this YouTube channel should be on top of your list.
Whether you are a novice or a professional, Hootsuite’s YouTube channel has something for everyone. From awe-inspiring social media tips to tactics, social media strategies to a wealth of useful advice, you can get everything in one place on this channel. What makes this YouTube channel stand out from the rest is that it shares its customer success stories. If that is not enough for you, it offers free social media courses for each executive level as well. Spend your free time on this amazing channel and you might end up becoming a better social media marketer than your peers.
When it comes to content, Backlinko’s YouTube channel might be the least populated one on this list, but it more than makes up for it with its unique videos that you cannot find anywhere else. Brian Dean, founder of Backlinko, shares his experience with other people working in the SEO industry to help them swim though the turbulent sea of search engines and not get eaten up by sharks. When he started out in 2008, it was a struggle for him to gain followers, but today he is one of the best SEO professionals in the world, especially when it comes to link building.
6. Google Analytics
How can we miss Google Analytics when talking about the realm of digital marketing? With over 200,000 subscribers, it ranks head and shoulder with the very best YouTube channels, helping you track the progress of your website and blog. By subscribing to this YouTube channel, you can stay abreast of the most up-to-the-minute updates in Google Analytics. More importantly, it will help you get the best out of the popular tracking tool.
7. TED Talks
Are you running out of ideas? Are you feeling down? Is your hectic work routine taking its toll on you? TED Talks are a great source of inspiration,keeping you motivated and helping you get your creative juices flowing again. You can also find some TED talks for social media marketers and digital marketer as well on their YouTube channel. Although, it started out as the hub of technology, entertainment and design, today it has become a world-wide phenomenon that covers every topic under the sun. You name it and they have a TED Talk on it. Next time, you are looking for some inspiration, head over to their YouTube channel and get your dose of inspiration and innovation that will recharge you physically as well as mentally.
Stay one-step ahead of the curve by subscribing to some of these YouTube channels. These YouTube channels will make you a better digital marketer by honing in on your digital marketing skills. Execute digital marketing strategies to perfection with insights from experts and prepare yourself to take on emerging challenges by knowing about them before they even hit the ground.
Which is your favorite digital marketing YouTube channel and Why? Feel free to share it with us in the comments section below.