In this day and age, creating a strong online presence is a must-have for your company. In fact, many entrepreneurs believe that online visibility of your brand can greatly improve the credibility in the market and customers will be more eager to buy your services. People today are technology savvy and in order to make your brand succeed, the brand online presence must be authentic and recognizable. Therefore, it is necessary to have an appealing, responsive web design to capture the attention of the targeted audience.

Creating your company’s online presence and promoting it should be your brand’s strategy to getting new leads. It will have a positive effect on your overall brand’s image in a very short period of time. This time, I am sharing some amazing ways to boost your brand online presence.

1. Website Optimization

It is recommended to pay attention to SEO, do proper keyword research and optimize your website content. Making your website content and blog articles SEO friendly will help users find your website among many others. You can visit MOZ for all SEO updates and incorporate its strategies to improve your website rankings.

2. Maintaining Blog Consistency

Blogging is an amazing way to feed your website with fresh content that attracts the audience and hook them on your page longer. A regularly updated blog shows that your company is active and shares worthy information with its visitors. It is advised to update two or three posts in a week so that customers will keep coming back to your blog for regular updates. Use CoSchedule for getting the most out of your blogging efforts.

3. Guest Blogging

Another great way to create brand awareness and getting a link back to your website is guest posts. Contact the owners of some popular websites and send them a proposal to publish your blog on their high traffic website, so that you can drive maximum exposure for your business.

4. Active Participation on Social Media

Regularly update your social media channels to engage your audience and tell them about your new offers and upcoming campaigns. Also, take the time to comment on what other brands post. While posting on social media channels, try to share posts that are likely to engage your potential clients and get them excited about having a conversion with your company. Buffer and CoSchedule are effective tools to stay on top of your social media marketing.

5. Be Active on Communities

It is advised to contribute to online forums related to your niche. For example, if you are a web design company in Dubai, you can share some good advice about creating a website, top web development tools, effective programming languages and many more on many forums. Over time, you will gain a reputation as a thought leader in your niche. Quora, Disqus, Yahoo Answers and Reddit are a few famous online communities.

6. PPC Campaigns

Pay per click advertising is a worthwhile way to drive targeted traffic to your website and boost brand awareness. Invest in Google AdWords and Facebook Ads to get more recognition.

7. Monitor Trending Topics

It is important that your website design, images, and other design elements stay consistent with the current trends in your industry. Keeping your online presence up-to-date and improving your online marketing efforts can ultimately boost your image accordingly.

8. Press Release Marketing

Press release distribution is another effective way to boost online recognition and visibility. Submit press releases on reliable PR websites and if it is picked up by Google News, chances are your company will gain exposure.

9. Video Marketing

Whether you are a small or midsize business owner, reap the benefits of video marketing such as YouTube, Vimeo, Metacafe and more. Start posting branded videos that are relevant to your niche. Create custom videos that tell about your services and products to promote your business, drive more visitors to your website and get your brand noticed.

Creating your brand online presence is not an easy job, it takes a lot of effort and patience. Be authentic and be honest with your brand’s values and you will succeed in maximizing your brand awareness. Good luck!