Almost every professional logo designer knows that following a standard design process while creating custom logo designs is a key. Ignoring any of the important steps could lead to serious design concerns, including: losing credibility as a logo designer, labeled as an amateur, facing an unhappy client or a lot more.
To avoid such problems and to be a professional logo designer, you need to work on a design process when creating a corporate logo design. Read on to discover what a corporate logo design process is comprised of:
While creating a logo design you should carefully understand the client’s requirements. Understand the business objective, products/services and industry type. Clear any confusion regarding services or products and thoroughly discuss the type of logo your client actually wants for his company.
It is advisable to conduct an in-depth research relating to client’s business and industry. Carefully study how various colors, fonts and design themes can be used for the particular business industry. It is always a good idea to research about the competitors to get the real feel of the business. Don’t overlook the research part in your corporate logo design process as it may crumble the whole image. Frequent discussions with the client to develop a clear understanding will show your client that you are responsible enough and very much interested in the project.
Sketching is one of the most important steps to develop the design concept, and it is mostly overlooked by many graphic designers. Get started with the design process by sketching your ideas and thoughts on paper. This really helps in proper implementation of your ideas. It allows you to boost the creative process by giving more attention to the minor details. You can research logo designs of different industries for inspiration. Sketching the design allows you to create an idea and execute your own logo design theory. It is highly recommended not to use stock photos and plagiarised concepts.
Once you are done with creating your ideas and sketching your concept, you are now all set to create the logo design. Use graphics software such as Adobe Illustrator to create the logo. Create different variations by using various colors, shapes, and concepts, by keeping the original theme in mind.
Carefully think how you would present the design. Choose colors wisely and ensure you use Pantone colors. Come up with the right font, considering the theme of the business. Choose the font according to the business industry type and region. Every industry uses particular colors, like some colors are considered as serious and professional, while some give the juvenile feel. Make sure you use the color scheme your client has given you. Come up with the scalable logo that will not lose its touch on re-sizing or printing. Show your client a few best variations so he will have different choices to opt for.
Once you have sent the design to your client, stay in touch to get feedback. Take client’s feedback seriously and try to amend the things from the client’s perspectives. Provide necessary changes as per the requirements and resubmit the design. Keep submitting the designs till the client is fully satisfied.
In fact, many logo designers think the entire logo design process is a waste of time, while disregarding its real importance. But believe me if you really want to become a professional logo designer, it’s time you delve into the well-organized logo design process to succeed and achieve a higher position in the design industry.