Giving your company a name can be a stressful process. You would always want a name that would last and embeds both values and your company’s prestige. But screening long lists of names and focusing on one subject will hence make it more complex. Identify the speciality and the culture of your business before you note down recommendations for a brand name.

It sounds pretty straight forward to say who would not like his brand to stand out with a better approach. Below are key tips for devising a brand name.

Avoid difficult words

Your name should encompass something positive. If people are facing trouble in pronouncing your name they won’t remember it and will utter it incorrectly which will increase misconceptions and confusion.   

Uniqueness

Don’t confuse people with the names already been used. A new and unique name means a crisp new identity much like new clothes.

Don’t limit yourself

Never limit yourself to a specific product or service.

Choose a creative brand name

Pick a corporate brand name that sounds and looks attractive on the radio, on the phone on letterhead or on billboards. Your name should adjust the surroundings in it.

Give them something positive

Avoid anything that sounds negative. Make your identity more optimistic and enthusiastic.

Sit down and make a list of what your consumers would want and your name to be. The brand name should reflect your position and vision. Decide what you want to imply, this is usually the basic fundamental hurdle which you have to pass through.

Here are few attributes, go thoroughly with them and rank yourself to which one fits your business.

      –   Unique

      –   Fun

      –   Experienced

       –  Highest Quality

       –  Outrageous

       –  Convenient

And the list goes on…..

It does not matter what suits your business perfectly, what matters is how you perceive your brand/product or service. Your approach makes your brand name.

The problems with fanciful names are that they sound awful sometimes. The second alternative to your brand name can be a more descriptive and elaborative way.

      –  Dubai Monsters

     –   Pro Painters

     –   Ultimate Auto Parts

     –   Fascination Carnation

The above examples are more elaborative and descriptive. These type of brand name give users an added feature of trust.

Lastly, you can use a generic name for creating a virtual security from your brand. Such as Faith Ball, national Shirts, Staple etc.