Yousuf Rafi

November 5, 2018

Modern-Day survival skills for job seekers in UAE

In the coming years, it will not just be difficult, it will be nearly impossible to search for skilled labor. A study conducted by Korn Ferry […]
August 30, 2018

8 Exciting Ideas to start a business in UAE without Acquiring any new skills

In a survey conducted by Gallup, 85% of employees in UAE are not employed, and even if they are, they’re not content with their jobs. Maybe […]
August 17, 2018
location-based marketing

Why Should Marketers can’t ignore location-based marketing in the UAE?

Since the inception of mobile devices, our lives have turned topsy-turvy.  From navigating to work to ordering food online, location-based services are helping brands offer services […]
August 9, 2018
Online food delivery in Dubai

Online food delivery in Dubai: A remarkable growth opportunity for burgeoning Entrepreneurs

Want to delve in a piping hot gourmet feast but don’t want to leave the unbounded comforts of your couch and pajamas? Well, you don’t need […]
August 2, 2018

How Emiratis Leverage Home Automation Tech to Build Smart Homes of the Future?

No, you don’t need to leave our cozy home to enjoy the smart home. The UAE is on the verge of cutting-edge growth. With the oil […]
July 26, 2018
Saving the Planet

Saving the Planet: Starbucks & McDonald’s join forces to produce next-gen disposable cups

Businesses exist for making money by matching their competencies and the needs of the market and creating value in the process. To continue creating value for […]
July 18, 2018
brand redesign header

How to Successfully Rebrand without Ditching Your Old Logo the Dunkin’ Donuts Way?

“In this digital age with its speed of change, any brand that refuses to ‎innovate will die” ~Bernard Kelvin Clive Imagine this. A company spending $1 […]
July 4, 2018

How to Create Landing Pages For Your Instagram Ads?

Congratulations! After a ton of hard work and dedication, you’ve finally been able to start your dream venture. And your target audience is active on Instagram […]
June 27, 2018

Holy Grail of eCommerce; tips to skyrocket your sales without spending a dime

The age-old adage “you have to spend money to make money” does offer a nugget of veracity, but won’t it be a bed of roses if […]
May 20, 2018

How do Global Brands deal with Cross-Culture Branding?

When Pepsi launched in China, they sought out for a slogan which can complement their brand name. In doing so, the original slogan “Pepsi brings you […]