Let us be honest, great social media just does not take place overnight. It is also not a sprinkle of a few mentions and a pinch of worthwhile content. In other words, social media marketing and management has no magic formula to fix all issues in it.
Great social media is basically, like any other marketing strategy except that it is crafted carefully, measured well, managed properly and established on a strong foundation and clear tactics. Social media marketers should always be up-to-date with the latest practices and trends. They also must be fluent in using the latest tools to make the most out of their social media activities.
Social media scheduling tools are known to help social media marketers engage easily on social media and be active with the users too. This makes their load easier and creates the way for content on it to make a real impact. Those who wish to make a lot out of their social media channels this year, they should read this post and check the best tools in this regard.
Here are some key reasons social media marketing tools are widely used:
Based on the recommendations of experienced professionals and experts in the industry, here are some of the best social media management tools marketers should definitely use this year:
Known for its top-of-the-line SEO capabilities, Semrush is the ultimate social media management tool to uncover social strategies of competing firms. Professionals can schedule, and post to five social media networks, namely:
Semrush has a built-in image editor, link trimmer and a UTM creator. It also helps to benchmark social media performance as well as help you discover the best performing content. Here are some of its worthwhile features:
In terms of pricing, there are three plans:
Semrush’s social media tool will help you create the most effective social media strategies and analyze your social performance.
What makes HubSpot a worthwhile tool for social media management and among the best marketing tools for small businesses? It helps social media marketers keep a check on brand mentions, observe related conversations, automatically track engagements, and set the posting calendar for automated publishing at the right time, to the right audience.
These are the reasons HubSpot has made a worthwhile social media management tool for both individuals, brands, businesses, companies and agencies alike.
Whether marketers publish directly via HubSpot, or via other tools, or are doing so while on the move; they will be able to report on the social media strategy’s success across each social media channel. Thus, they can also compare the performance of multiple social media channels for measuring campaign performance.
Here are some notable features of HubSpot’s social media management tool which are worth the buck:
Sprout Social is an all-in-one social media management tool which not only helps the management of the most popular social media platforms 2022 but also enables managers to have full control over their social media marketing efforts in an improved manner. It has multiple level access, making it easier for users to coordinate and delegate tasks easily to other people in teams.
Furthermore, it provides complete post scheduling capabilities, a platform providing in-depth analytics as well as functionalities for social listening. Thus Sprout Social becomes one of the most effective ways to improve engagement, client relationships, and keep everything as per the social media marketing plan.
Here are some of its worthwhile features:
Its pricing does not require any card transaction for the free trial which lasts for 30 days. Additional payment plans are as under:
Buffer is an intuitive and lean social media marketing & management platform. Trusted by numerous individuals and small businesses, it has helped them drive meaningful engagement and outcomes on social media.
The company has a suite of products for publishing, analytics, engagement, landing pages as well as collaboration among team members. Not only has buffer carefully considered its product development but also refined its products to help social media marketing teams work on a more effective and efficient footing.
Its pricing plans are flexible. Its free plan lasts longer than others. Paid plans stand at USD$ 5 and USD$ 10 per month. An additional fee of USD$ 10 per social media channel is also charged with a trial period of 14 days.
Social Champ is a well-known tool for social media management. It helps schedule content so it can be posted and promoted across all social media platforms quickly. The tool’s makers claim to help both brands and professionals raise their audience reach by 75%. Moreover, it has multiple social media automation features and integrations to help improve social media marketing.
If you are an entry level individual or a budding entrepreneur desiring an automation tool with a user-friendly interface for promoting content, Social Champ is the best choice for you. Its customer support is highly responsive and cooperative. Moreover, the tool allows social media marketers to repeat their content on both Facebook and Twitter.
Here are some of its salient features:
In terms of pricing, it starts from around USD$ 26 per month on a professional plan having the capacity of managing 12 accounts.
Known as one of the best social media marketing and management tools, Hootsuite has made it simple and easy to manage multiple accounts from a single dashboard. It also allows for smoother team collaboration across various team members.
Moreover, it also provides the major advantage of observing all comments and mentions in a single place. It also allows easy task assignment, schedule updates and posts across various channels.
Here are some of its outstanding features:
Here are its price packages:
Another worthwhile tool in social media management is eClincher. It helps social media marketers publish, engage, and listen to customers and posts along with checking important analytics. The tool claims to be perfect for each business, brand and agency alike. The tool supports Facebook, Instagram, LinkedIn, Pinterest and YouTube.
Moreover, the process of scheduling is easy. All social media teams and professionals need to do is pick their accounts and enter their posts for scheduling and promotion. eClincher also provides an option for content repetition over certain intervals.
However, more advanced options are available in premium paid plans. Also, its user interface (UI) might need a bit of improvement.
In terms of pricing, it starts from USD$ 59 per month on the basic plan having one user managing ten profiles.
Scheduling and analytics tool only for use only with Instagram and Pinterest, Tailwind is a very good social media management tool.
It is known to help social media marketers improve their Instagram Marketing through its impressive posting features which help them determine the best time for that. It will also allow them to schedule videos and images. Hashtag recommendation also helps drive engagement upwards.
Moreover, the tool provides powerful scheduling on Pinterest where marketers can create 10 pins in one click on it with ease.
Where are some of its noticeable features:
It is the official partner of both Instagram and Pinterest, and is user friendly as well. It is suitable for both small, medium and large enterprises as well as for freelancing professionals too. In terms of pricing, Tailwind can be tried for free. It has two plans namely:
Pinterest Plus (costing around USD$ 9.99 per account per month).
Canva is among one of the best free social media management and marketing tools with a user-friendly interface which allows marketers to make attractive images for their social media campaigns. The tool uses a drag and drop mechanism in its interface.
Here are some of its unique features:
Here are its pricing plans:
Sendible is a social media management tool specifically for use by agencies having numerous clients. One of its best features is the social media management tools present in it which allows marketers to customize their dashboard as per their branding. It is known to help them attract more clients.
The tool has impressive integrations, particularly the Canva graphics editor, image search free of royalty, and YouTube search. It also provides some automation for those who wish to save time on repetitive tasks.
In terms of pricing, it charges around USD$ 29, $99, $199 and $299 per month. Its enterprise pricing comes with a free trial of 30 days.
It may sound a bit odd but these tools are certainly worth the buck and worth using too. These tools are among the best for social media marketers given their features and pricing packages. We hope that social media marketers can try them out and utilize them to improve and amp up their social media marketing.