Your digital marketing campaign is incomplete without social media. Due to increasing number of users, social media channels have become a hot bed for business opportunities. If you use social media cleverly, you can easily boost engagement, drive traffic to your website and convert your social media fans and followers into paying customers.
Unfortunately, that is not as easy as you might think. A social media manager have to consider numerous factors such as target audience, geographical location, social media channels, user behaviors and content type to name just a few. One of the most important considerations among them is timing because timing is everything on social media. This leaves us with the important question about what is the best time to post on social media. In this article, you will learn about the right time to post on popular social media sites such as Facebook, Twitter and Instagram.
It is official. Facebook, the largest social networking website in the world, has more than 2 billion users. Yes, you read that right, two billion users. Facebook CEO Mark Zuckerberg made a brief official announcement on his official page. Did you know what does that mean? More than 26% of world population is on Facebook, which means that one in every four person is using Facebook. That is how big Facebook is. How can you benefit from its huge user base? The answer is by posting at the right time on Facebook.
What is the right time to post on Facebook? According to numerous studies, the best time to post on Facebook is from 1pm to 4pm late into the week or at weekends. Posting on Facebook at 1 pm will give you maximum shares and posting at 3pm will give you more clicks. Similarly, posting on Thursday and Friday led to 18% more engagement while engagement peaking to 32% at Saturday and Sunday. You can also take advantage of Facebook Analytics to analyze when your viewers are online. To do so, Go to Insights tab on your company’s Facebook page and select post from the left hand side. It will give you a better idea about peak and down times.
According to statistics, Twitter, the popular micro blogging platform has more than 328 million active users. According to a survey conducted by Constant Contact, 60% of brand followers are more likely to recommend your products to others or buy your products and 50% of followers will sign up for your services. You can easily increase your sales by using Twitter effectively. Most celebrities and influencers use Twitter, which means that it is easier to find influencers for network marketing. Add to that the lower cost of marketing on Twitter and ability to communicate and keep your customers updated and Twitter becomes a formidable social platform for businesses.
As mentioned before, success will only come when you tweet at the right time when your target audience is online. What exactly is the right time to tweet on twitter? Depending on the nature of your business, your best time to tweet might vary. As B2B tweets tends to perform 16% during business hours while B2C tweets performs 17% better on weekends. The best time to tweet on Twitter is between 12pm to 6pm with engagement peaking at 5 pm. The best days to tweet is Wednesday and Friday. If you want to dig a little deeper into the follower engagement patterns, then you can use tools like Follower wonk from Moz.
Instagram, the popular image-sharing app is no longer that, it has become one of the most popular social networks globally. According to latest statistics, Instagram has more than 700 million users. Impressed! Unfortunately, that is not what makes Instagram unique. What makes Instagram so special is that more than 400 million users use the app on the daily basis. That accounts for 57% of users using the app daily. The user engagement on Instagram is highest when compared to other popular social networks.
How could you use this higher user engagement to your advantage? For that, you must be aware of the best time to post on popular social network. The engagement level stays similar throughout the week but there is a significant dip on Sunday and slight increase on Monday and Thursday. This makes Monday and Thursday the best day to post on Instagram. The best time to post is between 8am to 9am but if you are posting a video on Instagram then you should post it on 9pm to get more video views.
While, time is not the only constant in social media marketing, there are many other things at play. Let the professionals do the job for you, professionally only at the best web design Dubai agency. Get connected with us, we are connected with some of the best social media influencers at Dubai Monster.