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Have you ever thought about the shape or the color of the call to action (CTA) button on your website design that can affect the desire of your website visitor to click it or how can the content placement on your website can make a difference and create a better user experience for your user? These and there can be many other aspects to your website design that can determine your web’s performance and all of them are guided by basic rules of psychology.
In the continuous struggle for acquiring dominance on the virtual online world, small and medium size enterprises cannot afford to overlook even the most minute detail that can help in boosting their website performance.
According to the statistics that were shared by Quick Sprout, color in website designs accounts for as much as 85% of the reasons why a customer makes a purchase. Advertisements that are full of colors are recognized as much as 26% more than black and white ads.
This article will help you analyze how these and other psychology factors can help you in boosting your overall website performance and increase your conversion rate. Let’s have a look.
Use color psychology
Color psychology is one of the branches of a broader field, that is behavioral psychology. Behavioral psychology deals with human reactions to colors. If we take into consideration this research, which states that it only takes 90 seconds for a customer to make a purchase or order decision and in that time too, 62-90% of effective interaction depends on the color of the product alone. By looking into it you can get a clear picture of why is color psychology holds imperative importance in your website design.
In order to use color psychology in our benefit, we must first understand two things. The color used for your brand being first and the color scheme used on your website being second. Researches overtime have proved that colors can help increases your brand recognition as much as 80%. Many famous online brands were able to increase their click through rate ranging from 20-27% by only tweaking the colors of the call to action buttons. Famous SEO specialist, Neil Patel was also able to increase his website’s conversion rate by 38% by only changing the color of the CTA button from blue to yellow on his homepage.
When an online visitor lands on your website page, there are certain things they need to see in order to feel comfortable, and that persuades them to stay longer. This “persuading feeling” is based on pattern recognition and familiarity. Make use of tagline to engage your audience and your website design and content will further reinforce the message on them.
Content should remain a priority when it comes to website design. it is very important to take into consideration the importance it bears for a visitor visiting your website design. your content is one of the very engaging elements that a visitor will find on your website and it provides vital information about you and your product offerings to the customer. Not only this, but it also helps to pull up your organic search engine rankings based on keyword searches made by the users. But at times, less content is better. You don’t really have to write hundreds of words on your website to convey necessary information. Right message delivered through right words in concise space works best. You also need to make sure to provide white space on our website to give your visitor the much needed resting space, else they will feel them suffocating and it can kill their engagement, hence increase in bounce rate.
By taking time to create unique content for your web page and then organizing it in a way that includes both white spaces and appropriate color schemes you will be able to create a pleasant and rewarding user experience for your website design. don’t forget to position your logo design on the top left corner of your web page as web visitors always scan website in a ‘Z’ pattern.
Use the right imagery
There are few main purposes of having images on websites:
· Drawing attention towards the main objective
· Build credibility
· Help visitors understand your stance better
The main purpose of setting up a website is to delight your customer. Delightful customers are more engaged and take the actions that a business owner requires more easily.
Pro-tip: when it comes to deciding on what kind of images provide the best results, try A/B testing technique.
Benefit from psychological triggers
Psychological and emotional triggers can influence your website’s visitors to take actions. It even applies to your domain name, which acts as the first psychological trigger. You want a domain name that sends a message, that’s why many of our community members went with CTA domains such as about.me, trip advisor, travel diaries and others.
Next, it’s is important to weave your website with the right emotional triggers to get them to opt for your product or service, thus boosting the conversion rate of your website. For example, your home page content can have triggers like specific fonts, wording, images – all of which are meant to reinforce the desired communication and prompt user engagement.
One of the most effective psychology triggers is the scarcity trigger. Studies have proved that the sales of a particular wristwatch increased to 50% as the company labeled it the “Limited Edition” watch. Phrases like limited edition, last chance, value deal and few pieces left are triggers that induce customers to take immediate actions, allowing them to think that if they don’t at this time, the product will no more be available. This clearly means that people associate such phrases with higher value and when used appropriately, these phrases can provide remarkable benefits in terms of sales figures to the business owners.
We discussed some key psychology hacks that help in boosting sales and increases customer engagement via website designs. for small businesses, such improvement means a complete turnaround for the business’ condition in form of success or failure. By carefully including all the hacks in your website designs, businesses can extract additional advantages from their online marketing medium. In order to discuss about the psychology hacks that could help you in acquiring better gains on your investments, try getting in touch with a professional website design agency in Dubai, right now.