April 7, 2021
“Building out a professional profile on LinkedIn certainly makes sense, and bolstering that CV with intelligent pieces of writing is also a great idea. But if […]
March 25, 2021
Online shopping is the new norm, and people worldwide shop from the convenience of their homes. Also, shopping on the go is suitable for many people […]
July 24, 2020
The cost of traditional advertising has increased manifold in the last few decades. Not many companies can afford to put up huge billboards and neon signs […]
December 4, 2019
Small businesses can be rightly termed as the backbone of a country’s economy as they drive the sales on a micro-level. From the small road-side eatery […]
November 12, 2018
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”—Warren Buffet Your brand was going […]
July 26, 2018
Businesses exist for making money by matching their competencies and the needs of the market and creating value in the process. To continue creating value for […]
July 26, 2018
Businesses exist for making money by matching their competencies and the needs of the market and creating value in the process. To continue creating value for […]
July 18, 2018
“In this digital age with its speed of change, any brand that refuses to innovate will die” ~Bernard Kelvin Clive Imagine this. A company spending $1 […]
May 20, 2018
When Pepsi launched in China, they sought out for a slogan which can complement their brand name. In doing so, the original slogan “Pepsi brings you […]
April 18, 2018
Show me a well-established brand anytime, and I’ll counter with a startup that is absolutely taking that niche by storm. The cut-throat rules that brands stuck […]