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Generating traffic is no easy game. There are tricks and tips that are used since decades and then there are those that keep on changing with time. Regardless of them all, perhaps the oldest trick in the book is making your content and website search engine friendly which is sure to give you traffic like anything. Be it old posts or new posts, you make them SEO friendly and you have traffic in the bag.
WordPress is a commonly utilized platform by all bloggers, organizations and brands to promote their content. However, not everybody knows the magic that this platform holds for them. You may have not explored or realized its full potential as yet but don’t you worry for you are about to find out.
Post Meta Title, Post Title and Post Meta description
There is a fine line in between the two which not many understand. Here’s the valid difference between the two;
Post Meta Title: This is the content that any search engine will see and will eventually show in the results for search as well.
Post Title: This is the part where readers come in, this is what the post will look like to him/her.
Say if you haven’t really specified anything in the post meta title, thinking it’s the same thing, then your post title is what SEO will take into account in place of meta title. Nonetheless, you know the importance of meta title now so why leave it empty? This is where you use your keywords and optimize it accordingly. Also, if you keep your post title for less than 66 characters, it will be short and sweet for the reader to actually read.
Meta descriptions also have a major part to play in getting you those SEO rankings. It is more like your selling point in all of the blog post. 156 characters is all you have to make a post so juicy, comprising of the keywords, that it is captivating for both, reader and search engine.
Image Alt Attribute
Google is certainly not an image reader, only text can help it identify something and put it there where it’s supposed to be. To make your image visible in the right results of the search engine then it is important that you add the right text or use an appropriate name for it.
Interlinking and Anchor Text
Writing new posts and linking them back to an old post to make the search engines re-crawl them is an excellent idea, provided you use it wisely. Anchor Text Technique can help you out in such endeavors. When linking, there is an option for adding link and title. Do a thorough research for the keywords you want to put in the post title.
Removing stop words from Permalink
Most of what we write has stop words, for example, 7 tips to make a perfect marketing plan. Here, ‘to’ and ‘a’ are stop words which will make your permalink look like this: /7-tips-to-make-a-perfect-marketing-plan.html. Eliminate the stop words and make it relevant enough to look like this instead: perfect-marketing-plan. Edit the permalink with the given option, ‘edit permalink’, before you post it, don’t do it after you have posted.
Headings (H1, H2, H3)
Thesis post styling feature is our favorite for blog customization but ignoring the major aspects for SEO is a terrible mistake. Using H1, H2 and H3 headings properly can give you an edge in creating an SEO friendly post.
Remember these and you are sure to get your website up in the SEO results. Use WordPress wisely and you will see for yourself how it helps you out in getting that traffic that you have been missing on your blog lately.