Here’s How Compelling Visual Design is Important for Marketing - web design dubai

Here’s How Compelling Visual Design is Important for Marketing

How Mobile Apps Can Boost Conversions and Sales [Infographics]
February 13, 2017
How You Can Maximize Website Engagement to Improve Search Rankings?
February 20, 2017
Show all

Here’s How Compelling Visual Design is Important for Marketing

It’s no wonder that visual elements play a key role in the digital world. The importance of visual content has comprehended by many marketing and advertising agencies, this is why they are relying on more visual elements for their marketing techniques. Millennials are more tech savvy, they not only rely on what you say and how you say it, but they also observe how it looks when you present it.

If truth be told, we rely on visual cues to give a sense of meaning and identification, even though, we are not conscious of those prompts. With visual-heavy marketing platforms such as Snapchat, Pinterest, Instagram, brands are now reconstructing their branding strategy to improve their content, brand story, visuals, and especially web design. Believe it or not, your website is a strong first impression, because what and how you are presenting matters most to your audience.

When it comes to designing for the web, there are some core actions you want users to take immediately. You obviously want them to download, sign up, register, make a purchase or share your site. Each and every action of user can be optimized via great design that means meeting users’ needs.

Design is a core ingredient to the success of everything, be it an ad campaign, a product, or a website. In this post, I’ll highlight how to create a compelling web design for the success of your website, mobile app, product or service.

Get More Click Through Rates


If you are trying to convert visitors into buyers, you are interested in increasing the clicks on calls to action that can turn those visitors into fans, followers or customers. More clicks at the right time, in the right place means more qualified leads.

Follow these pointers to generate greater click through rates on all kinds of sites.

Clear CTA: Make your call to action prominent, persuading, by using tempting buttons and aesthetically appealing visual style that compel users to perform an action.

Offer Some Benefits: Offer something special and compelling that allows users to become your subscriber.

Visual Hierarchy: Prioritize the information according to people’s preferences and needs. Use typography, font size and symbols, visual cues to draw the user through the page.

AIDA (Awareness, Interest, Decision, Action): Inform visitors about your offerings and get the click – the action. Firstly, create awareness and interest, then provide enough information to allow them to make a purchase decision.

Get More Subscribers


If you are launching a new product or service, and you don’t have enough money to invest in its marketing. Then it is a worthwhile option to get the most out of referral program by leveraging new customer referrals from their existing customer base.

Get more subscribers by using these tricks:

Optimize Contact Page: Ask only for information that is critically needed. The fewer fields in your signup page will increase the chances of getting more conversions.

Use Social Media Accounts to Connect: Make it easier for users to sign up easily. Adding social media buttons will allow you to employ some sophisticated referral techniques, plus social credibility that drives more signups.

Add Uniqueness: Add some exclusivity in your design and branding so that more and more users want to use your product, app, or service.

Reward Existing Customers: Appreciating your existing customers for facilitating the viral loop is indeed a worthwhile marketing strategy that can help you promote your brand.

Get More User Engagement

user engagement

Social endorsements are an important part of developing customer trust. It will not only increase your online visibility but help energize word of mouth. Design your social badges such as Facebook like buttons and tweet this button is a way that it maximizes your conversion and online visibility.

You can follow these best practices while executing social sharing on your website.

Add Sharing Buttons: Adding the famous social sharing buttons to your site is the key to maximize your brand visibility.

Choose the Best Buttons: Make sure the sharing buttons don’t detract the main purpose of drawing attention of users. Make sure they don’t divert the visitor from the clear CTA to make a purchase decision.

Less is More: There is no need to place every social media button on every page of your site. Choose the ones that can drive more traffic and that are relevant to your audience.

Add Social Sharing Buttons to Contact Page: Put your famous social media platforms such as Facebook Twitter, Google Plus on your contact page so that people can easily find you on the social web.

Get More Leads


Use design in a way that makes it easier for your audience to understand what you are offering and the benefits of what you are selling. Use these techniques to get more sales with your website design.

Let Users Use Your Service/Product: Let users experience the product/service before they actually make a purchase decision. Take your customer to product tour. It allows users to use and relate with the product and its features and then make an informed purchase decision.

Inform them About Your Product’s Benefits: Your customers will probably don’t buy features, they will buy the benefits you are providing to them. It does not matter what your product or app does, your customers need to know why they should use your product. Start offering the advantages, let them inform about the product and then drive sale process through those key advantages.

Get More Conversions


Converting a visitor into a member, subscriber or customer is one of the most important aspects of marketing. Therefore, it is important to focus on conversion rate optimization strategy to improve your signup conversions through well-designed landing page designs.

Here are some points to consider to improve your conversion ratio:

Tell Your Brand Story: Tell your customers how your product or service solves their problems and why they should sign up.

Use Brand Hierarchy: Make it easier for your users to learn the main benefits and find calls to action.

Use Compelling Visual Content: Your brand story will not be conveyed via text alone. Make sure you use compelling images and videos to communicate the point.

Offer Limited Time Offers: Providing discount offers and incentives will make the signup process more prompt and worthwhile for visitors.

Bringing it all together

Putting more emphasis on design and UX can create exceptional returns on investment for your business. Improve your website appearance and the quality of your products and services. Because when your web design is perfect, you will be able to achieve a higher level of success not only in terms of sales but in terms of user satisfaction. And by leading towards satisfied results for your customers, you will create a better user experience that really does make a great difference for your business.


Irfan Ak
Irfan Ak
He is currently associated with Dubai Monsters which is an independent web design agency specialized in web designing, corporate branding, and custom logo design services.