Google is striving hard to provide quick and relevant answers to user queries. Its main focus is to fulfill user intent and show high-quality and accurate content in the featured snippet. This is why more and more marketers are putting their best efforts to appear before the first rankings of SERP – position #0. The pieces of information appear on the top of SERP, i.e. featured snippets can increase your website traffic, visibility, conversions and serve as an invaluable tool for brands.
Content marketers need to work hard and take proactive steps to optimize content in a way that helps your page take the top spot on SERP.
Do you want to get your content to appear in the featured snippet? Here are some effective strategies and ways for marketers to optimize their content in the best viable way to get the desired results.
Optimize Your Content in the Right Way
In order to get the position 0 on the SERPs, it is important to create content in a snippet friendly way to get the top slot. Your content will only be shown on the featured snippet when your content has an answer to questions. So, always make sure that content is written in the following format.
- Use Bullets/Lists
Google prefers content that is written in bullets and list format. Answering questions using a bullet list will increase your chances of appearing in a snippet.
- Use Tables
Answering a question in a table format also makes it possible to get your content appeared in the snippet.
- Paragraph Format
Using a paragraph format to answer the questions makes it possible to appear in a paragraph snippet.
Whatever the format you will use, be it bullet, table or paragraph, make sure it has the relevant information as Google rewards sites that provide relevant answers to users’ queries. Also, make sure to include targeted keywords and search traffic terms in your content in H2 and H3 headings to give your site the maximum potential to appear in the top SERPs.
It is not simply enough to create your content in the list, table or simple text format or optimize it with targeted keywords. All you need to do is to consider some other factors to get a snippet position. Make your answers concise and to-the-point, well-researched and relevant to the keyword. Using when, who, where, how, and why in your questions also bolsters your chances of appearing in featured snippets.
Do an In-depth Keyword Research
Doing quality keyword research is a wise idea to create more relevant and specific content that fulfills users’ needs. Serpstast is an amazing keyword tool that can help marketers find keywords and questions relevant to your target audience. Search Question tool also helps you discover the questions that users are asking about the keyword. It is advised to consider these important points while optimizing content for snippets. Google’s Keyword Planner, Word Stream, and SEMrush are some effective keyword research tools that marketers can use to search the relevant keywords.
Add a Q&A Section
You can answer the relevant questions that users are searching for. Make sure that the question makes sense and is relevant to the topic of your post. Conduct an in-depth research to make sure that people are searching for the right answer. You can collect all the top-searched questions relevant to your topic or industry and try to answer all these questions in a user and snippet friendly manner.
Use Specific Terms for Google Bots
If you are opting for the list format, it is suggested to use the terms “list” and “table” in your content to allow Google bots to detect pages that answer the user’s question and display your website on top in the search results.
Do Your Best to Make it Snippet Friendly
Being a marketer, you are trying hard to answer the question in the best possible way. If you choose a topic that is relevant to your site, put your best efforts to answer the question better and add relevant and specific details to get featured in snippets.
Bear in mind that Google knows what users want. The ultimate goal is to provide relevant and accurate answer to user queries. Getting your content into snippets, dropdown questions, and feared carousels can increase your brand authenticity, which will eventually lead to more traffic to your website and drive more conversions and sales.
Google aspires for brands to provide high-quality content and in turn, it will reward your website by featuring in snippets. Google wants accurate, well-researched and in-depth content that answers users’ questions. If you have the accurate answer to a question, you’ll definitely land the featured snippet position.
So, now you know how to create detailed answers to questions in your field and how to optimize your content that will increase your chances of getting a spot in the snippet. Incorporating these tactics into your content marketing strategy will definitely help you rank your website higher.