4 Strategies for Creating a Good Mobile App User Experience

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4 Strategies for Creating a Good Mobile App User Experience

Mobile apps now have become an indispensable part of our everyday lives. Currently there are more than 2 billion people with smartphones all around the world. To access information and other services, users have developed a strong preference for mobile apps. A report suggests that almost 89% of mobile media times comes via mobile applications.

It is no wonder that mobile apps have gained a tremendous popularity and growth. Nowadays, there are more than 4.4 million apps available on Apple iTunes and Google Play. In this mobile obsessed market, how your business build an app that stands out and brings you more leads?

Developing a mobile app is not enough, but the one that truly delights users with an outstanding user experience is something that businesses needs to focus on.

Here, I’ve listed some design hacks that will help improve your mobile app’s UX and help you create a user-friendly and successful mobile app for your customers.

1. Come up with an Intuitive Navigation

When it comes to mobile app development, you need to make sure the navigation is self-explanatory for its users. One of the main objectives for your user interface should be to help users complete their intended tasks. You need to help your users easily navigate so that they can easily understand the main reason of your mobile app. On the contrary, if your mobile app is difficult to understand and navigate, chances are uses will abandon it immediately.  

One of the effective ways to create a clean and easy navigation is to use familiar icons, color patterns that can help users to understand how to use your business mobile app. For instance, using common icons such as hamburger icon allows users to immediately understand what to do with this button without having to try to determine what some vague symbols mean. Similarly, the right use of colors can enhance the user experience while making your business app successful.

Though copying others is simply a bad idea, but it is important to get familiar with the most popular apps amongst your target demographics so you can have a good idea what your target audience is familiar with.

For instance, if slide-out navigation feature is something that your target audience is used in most apps, you need to leverage this feature so they feel at home on your app. Start with that feature and then incorporate this pattern into your own app so your app will be highly usable, functional and engaging.

2. Using White Space Sufficiently

Unfortunately, during mobile app development, white space is the most overlooked element of many user interfaces. Some businesses think that the white space is nothing but a waste of valuable real state of your screen. Rather than giving their content, images and other CTAs some room to breathe, they ask mobile developers to fill the screen with too much elements.

Keep in mind that white space is the most important element of any good design. It is an effective strategy to let your content and design elements breathe and using white space strategically can help you draw attention of users towards the most important elements of your user interface.

Not only does white space help you prioritize design elements and content but it also improves readability for your prospective. If truth be told, white space plays a key role in visual design that will improve not only user interface but provides a seamless user experience as well.

3. Keep Users’ Functionality in Mind

It is important that you understand users’ psychology and how users work on smartphones and then create your design according to their preferences. It is also crucial to remember that over the last few years the screen size is getting bigger and your interface design must take this important advancement into account.

You need to ensure you adapt mobile interface design so users can easily reach navigation and other tappable buttons to provide great mobile app user experience irrespective of how they hold their smartphones. In addition, make sure the buttons can easily be tapped on bigger screens that are common nowadays. Remember that users don’t always use on or the same trick to hold their devices so your mobile design should accommodate all type of use.

4. Improve Usability

In order to make your mobile app more interactive and user-friendly, you need to reduce the amount of effort your users have to put into using your app. One of the best ways to do this is by having every screen you design for your app should be focused on a single action per screen. Being a mobile app developer, you need to design each screen for one separate action with no more than one CTA per screen.

Doing so will make your mobile app easier to understand and use. Focus your mobile interface on essential content and remove all the extra elements that don’t help users complete their desired tasks. You are advised to design your interface in a way that it guides your users through the action or to the content they are looking for as quickly as possible while eliminating all possible distractions.

When you design your app in a way that each screen serves only one purpose, you will notice that people find it easy-to-use, understandable and will prefer to download your mobile app. If you have two or more important actions on a screen, people will find it confusing and will abandon your application right away.

Over to You

Keeping all these points in mind will help you create a positive mobile app user experience. No matter what your service or product, it’s likely your customers are one the go and are accessing your business on mobile devices as compared to desktops. With this in mind, it’s time to build your mobile app in a way that it provides a great user experience while promoting your products or services.

 

sahernaseem@gmail.com'
Saher Naseem
Saher Naseem (@SaherNaseemD) is a creative writer, blogger and a social media addict. Blog writing is her passion and she shares her knowledge and insights on the latest advancements, on-going trends and much more. Currently, she is working for Dubai Monsters - a leading web design company in Dubai that offers digital marketing solutions.