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2020 is proving to be a disastrous year for businesses worldwide, and the outlook in the near future is also bleak. Companies need to think out of the box to come up with strategies that can attract their current and potential customers. Deft product packaging is one way to make sure anyone looking at it develops an interest so that to guarantee a second look.
Coming up with an innovative product is just the first step. It would help if you thought further about how to market it aptly, and the packaging material is of great importance in this regard. You cannot just copy the design of a popular product and make a rehash of it. Brands need to be original and offer something unique and creative to get the attention of their target audience.
The following are seven such examples of how you can come up with a packaging material that can turn heads and can be the standout material on the shelf.
Plastic and paper cups are one of the biggest contributors to pollution in the world. Even the oceans are not spared now, and we can find plastic all over. Truth Coffee is a luxurious coffee brand from Cape Town, South Africa. It is one of the most famous brands in the country and is consumed in large amounts daily.
The owners of the company start thinking about making their plastic cups environment friendly. And that’s when they Teamed up with Native VML in this concern. The result is a bio-friendly cup that comes with a sleeve made up of herb seeds. Scratch the sleeves after you have consumed the coffee, and you can use the cup as a pot to grow a plant, or you can plant the cup directly in the soil.
Consider your Customers’ Need
Sassafras is a company that deals in products related to pizza and cakes. It is the packaging that makes it an ideal product for mothers and anyone fond of cooking and baking. The best part is that the children will also be interested in the product as the kits can be opened and cut to make animal masks like donkey and monkey.
See the picture of this unique product and its packaging below and imagine what you can do to make your product so effective.
Product Packaging that Focuses on Longevity
Ethical is Beautiful is a cosmetics company. The company’s products include soap and other cosmetics-related to bath and beauty. Right from the beginning, the company knew that it was competing with all the big players in the market, and that’s why they thought of a revolutionary new packaging for its product. It focuses on longevity and also looks very graceful in design. Take a look below and decide for yourself.
While the packaging is not something out of this world, the labels are what sets them apart. Notice the Lotus logo and its small size. This is why this logo can be incorporated on any type of product regardless of its size, and that’s why it is a great feature enabling continuity throughout the product line.
Take Care of Packaging from the Outside
Aqua Rose is bottled water that focuses on providing healing properties of rose petals. Through infusing the power of rose petals, the company claims that the water offers a boost to beauty and nutrition. The company caters to a niche audience, and that’s why it came up with a unique style of the bottle giving it 3D design, completely transforming the bottle.
Take a look at the picture above, and you can see that the curves on the bottle imitate the petals of a rose. The cost of the bottle may be high, but being a luxury product, the price of the product can compensate for the cost easily.
While transparent packaging is not truly novel as we see these types of packaging in some products, it is still not something that you see on every shelf. Consumers like to see what they are buying, and transparent packaging can make their wish come true. See the picture below, and there is nothing left to the imagination as the product inside the packaging is visible.
Companies try to look for new ways to attract their customers. Coming up with a packaging that gives a metallic effect, but in reality, is still plastic or paper, can give them an excellent chance to get the attention of people looking at their product.
See the picture above of Samsung’s Anycall, and the packaging gives the feel of a silver and black metal. This is also one way to make the product look expensive and premium. In this case, the product is expensive, but you can try it for a cheaper product too, and the result will be the same.
Realism in the Packaging
Think about giving your customers a feel of realism through your package design. Sounds cool, but exactly how to go about it? Just a single element may not be enough to come up with a package that gives you the field of realism. An unexpected design and packaging can be a pleasant surprise for a person looking at your product for the first time. Even for regular customers, this can be a new experience for them.
Take a look at the picture above and try to guess what the product is all about. An unconventional mix of colors and designs can result in realism like never before.
I mentioned at the start of this blog that companies need to think differently and come up with a strategy that can make their potential customers take notice of it. Unique packaging design may just be the cure that you need for your business. A host of packaging designs are available in the market, and you can also consult a design agency in this concern for a customized solution.
If you think that you can add something valuable to this blog or have a query in mind regarding any aspect mentioned here, you are more than welcome to speak up. For any feedback too, please use the comments section below.