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Companies look to boost their online presence through different means. By placing advertisements on suitable platforms, companies can improve their chances of getting more potential customers. Ads can be placed in the form of a banner on a variety of mediums like websites, social media platforms, and newsletters, etc. But you need to be creative to attract visitors to a website.
You just cannot place an ad and anticipate that it would offer you great results. Even well-designed ads fail to entice the target audience. The reasons can be aplenty; maybe the CTA is not strong enough, or the design lacks an image that rightly depicts what the banner is all about.
It is easy to place a banner on any website through Google Ads, but the rate may vary considerably. For example, if you want to place an ad on Forbes, the price will be high as compared to an ad on a random technology blog. You need to consider certain factors and tips that are described here to get a head-start in this regard.
A Simple Design to Start with
Before we start, one important tip; never try to design a banner with content that is clickbait; you may get the traffic, but your credibility will nosedive pretty quickly. Always try to promote a quality product or service, and you will eventually succeed.
Don’t get overboard with your design in order to get the eyeballs. If you think outrageous designs will always get a click, it’s not the case. Think of an impressive idea and concept into reality through design that hits the bull’s eye. For this, you don’t need a design that is out of this world, instead focus on how you can get the attention of your target audience.
Too many colors, long text, or lots of icons can make a banner look distracting at best. Try to minimize colors and also the text. You can’t tell a story in a banner, as a nice CTA would do. More on that later. Take a look at the banner below, which is simply designed yet highly enticing.
You need to maintain a basic hierarchy in all banners for uniformity. The logo, your prime offer, and the CTA constitutes a banner and must be taken seriously.
The words “Only Today” coupled with Best Price make this even simply designed banner highly appealing to click.
Right Size of the Banner
You need to pay good attention to the size of the ads. The following banner size is termed as ideal by Google Ads, that’s why its crucial to consider this exactly as mentioned below. A little here or there and your banner won’t fit on a page properly.
- 336×280 Large Rectangle
- 300×250 Medium Rectangle
- 728×90 Leader board
- 160×600 Wide Skyscraper
- 300×600 Half Page
Use of Images
The size of the banners isn’t that much, so that you can use images like on a website. Apart from a half-page banner, you won’t find a banner in which you can place a big enough image. That’s why small images that can still do the trick are used. The job of the graphic designer is crucial here as they must come up with a banner that uses images that are placed just right. In addition, the size of the images must also complement the banner nicely, rather than looking misfit or out of shape.
The use of images of celebrities or famous models can act as a catalyst for a banner to get more views. But not every company can afford this. So, you can always use stock photos to get the same impact.
Smart Use of CTA
CTA is the text or button urging your visitors to click. This is where a banner can get the attention of its target audience with. Phrases like “See the Discounted Products Now,” “Limited Discount Offer,” and “Buy Now” create a sense of urgency for the person looking at it. CTA must act as the focal point of the ad to give it every chance to make an impact.
Intelligent use of Colors
The use of multiple colors can make a banner look attractive, but the use of too many colors is not advised. Imagine a small banner full of color as the text and images will lose their impact or will not be visible at all. Colors can be applied according to the product or service. For example, for food and snacks, red or orange color can be used as these two are used the world over depicting passion and excitement.
Looking at the three banners below, you’ll see how intelligently these brands have used colors to engage the audience and entice them to take the desired action. Also, colors need to be used in a way that ensures instant brand recall even if the logo’s not present. In the same way, the blue color usually depicts safety and trust, green color for health, freshness, wealth, and purple for luxury, royalty, and wisdom.
That’s it. You are ready to start making banners, and with the tips mentioned above in mind, you can undoubtedly get more leads. The above guidelines will especially help startups and small businesses to reach their goal of attracting more potential customers quickly.
If you think that you can add something valuable to this blog or want to know more about any aspect mentioned here, you are more than welcome. For any type of feedback, too, please use the comments section below.