9 Digital Marketing Tools for Your Small Business Success

9 Digital Marketing Tools for Your Small Business Success

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From social media to content marketing, email marketing to web designing, you know that there are nearly innumerable ways to drive traffic and boost your brand presence.

But are you familiar with many digital marketing tools now available to help your business grow exponentially?

There are thousands of tools to choose from that you can use to improve your digital marketing campaign. All you need to choose the right tool for your marketing campaign and this can be done if you spend the appropriate amount of time analyzing and experimenting with each tool.

No matter if you are a small business owner, SaaS startup or an entrepreneur who want to start out in online marketing, here is a list of digital marketing tools that can help you create a stronger marketing campaign overall.

Again, knowing or accessing a digital marketing tool is not a big deal, if you truly want to achieve top results, all you need to know how to use it and how exactly each tool will help your efforts.

In this blog, you will find the list of top digital marketing tools that many successful digital marketing agencies are using and your brand can also use them to your business advantage.

1. BuzzSumo

It is one of the most versatile tools for content marketing professionals that has an advanced social search engine that will uncover a bunch of information. BuzzSumo helps you reach your goals in several ways. It helps you search the topic or domain both and provides you with in-depth details regarding the content that performs best for the keyword you entered.

It also helps you uncover different topic ideas and enhances your content marketing efforts significantly. With this tool, not only you can generate ideas, but you can also make tweaks in pieces that have already performed at a high level.

In addition, BuzzSumo also helps you understand what type of content is resonating the most with your audience so that you can take full advantage of your social network potential. It also offers a great opportunity to build backlinks and showing others that you are an authority in your field.

2. Hootsuite



Hootsuite is a great tool that can improve your email marketing campaign while helping you get serious about social. If you really want to increase your social media reach then you need to schedule your posts, in advance. This will help ensure that you stay on track and keep current. With Hootsuite, you can also share your ideas for different social media platforms, collaborate with team members, allowing a more streamlined process.

You can also understand your reach on social media by reviewing analytics data. You can choose the type of report that fits you best. Moreover, you can collect the most vital information that relates to your social media platforms, thus by bringing your brand closer to your digital marketing goals. It also allows you to make your social media posts stand out by including visual content (images or videos) and publish them.  

3. MailChimp



Nowadays, email marketing technology is used by more than 80% of B2C and B2B companies. And your small business should also an email marketing strategy to get the most out of it. MailChimp is one of the top email marketing providers that has more than 12 million customers.

This tool has a self-service support option that ensure you can quickly find answers to all your questions. It offers free plan for those who send less than 2,000 emails and those who don’t have more than 12,000 subscribers.

Well, for your small business, it is impossible to have 2,000 subscribers. However, you can get started with MailChimp at the beginning, using this tool for free as you start your email marketing efforts.

4. HubSpot



When it comes to online marketing, sales and CRM software, the most famous top player is HubSpot that offers marketing software solutions. It is all-in-one marketing software that brings you entire marketing funnel together.

As a digital marketer, you surely know how important it is for your marketing funnel to as strong as possible. With this digital marketing tool, you have access to tools that helps you with your blogging, social media, website landing pages, CTAs, email, marketing automation and analytics efforts. This is the reason, HubSpot is all-in-one marketing software for people who are launching their business. This will help you achieve greater success at the initial stage of your business.

5. Trello


Trello is a great organization tool that can help your entire online marketing to stay on track. This digital marketing tool helps teams to manage projects and stay on the same track as your whole team, thus saving a lot of time and frustration. Content marketers can share their blogs on Trello prior to publishing. This way, your other team members can review the post and make some tweaks that could strengthen the piece before it goes live.

Trello allows you to share everything related to your online marketing strategy in the same place and helps teams to collaborate with others regarding marketing tasks.

6. Google Analytics

Google Analytics

Google Analytics should be part of your digital marketing strategy from the beginning. It only takes a few minutes to add the Analytics code to your website, giving marketers to track every activity by visitor. Many business owners consider Google Analytics nothing more than a traffic analyzer, but if truth be told, it can actually have a great impact on your overall marketing strategy, if you know the results of your marketing efforts.

You can track which digital marketing campaign is driving a lot of traffic to your website and devise future strategies to get the same results. You can also find out which keywords are doing wonders for your organic traffic and you can create content by adjusting these keywords. In short, Google Analytics is a great digital marketing tool with respect to your online marketing strategy. The data and stats you collect and review is valuable for your future marketing strategies.

7. KISSmetrics


This digital marketing tool helps you analyze, track and optimize your digital marketing performance. As it is very important for businesses to track every step you take and focus on the tactics that are giving you the best ROI. With this tool, you can easily monitor what is working best and what is not, across all of your campaigns. The insights you receive with KISSmetrics will be valuable to your business’s growth.

8. Crazy Egg

crazy egg

Crazy Egg is an amazing digital marketing tool that can help you find out what is working and what is not for your website. With Crazy Egg, you can make website tweaks to generate better results. When you are new to your business, no one wants to spend a lot of time on dealing with IT related issues. This tool offers features such as heatmaps and mouse recording, analysis and reporting, targeting and personalization, research and user feedback and much more.

In fact, Crazy Egg is a tool that helps you understand what your visitors like and don’t like. This will help you make some tweaks in online marketing strategy to maximize sales and leads.

9. Followerwonk


Do you want to improve your social media marketing strategy and engage with more followers? Creating a solid social media marketing strategy will help you engage your audience and increase your website traffic. Followerwonk is a great tool, tailor-made to help improve your social media marketing strategy. It is easy-to-use and extremely useful by offering these important features:

  •         It helps you find Twitter bios and compare different accounts.
  •         You can analyze your follower list by bio, location, people they follow and different other criteria.
  •         You can optimize your strategy according to followers you gain or loss, to understand what type of content works best.  

Followerwonk can only be used for Twitter, so if you have big plans for this social media channel then you can use it. As it helps you better understand your audience to devise a perfect digital marketing plan for your business.

Final Words

To ensure your online digital marketing plan succeeds, it is important to using the right tools at the right time and that bring you the success you desire. Choosing the right digital marketing tool can improve your productivity and generate great results. I hope, now you have a better idea of how using the digital marketing tools for your small business will streamline your digital marketing activities.


Saher Naseem
Saher Naseem
Saher Naseem (@SaherNaseemD) is a creative writer, blogger and a social media addict. Blog writing is her passion and she shares her knowledge and insights on the latest advancements, on-going trends and much more. Currently, she is working for Dubai Monsters - a leading web design company in Dubai that offers digital marketing solutions.