We all are aware of the fact that websites exist for customers. but many a times, customers are either unable to find your company’s website or do not find what they are looking for at all. For many businesses, getting a website design made is a not-so-important task. They do get it made from some designers and their team checks off the website requirement from the to-do list. But when the trends shift and customers start expecting extra from your official website, which it fails to provide resulting in a sudden increase of bounce rate and loss, both in terms of visitor volume and rate of conversion.

It gets even worse when it sends out the signal of the business being stagnant and not prepared to take on the new challenges which naturally makes it look less appealing and less trustworthy on the overall. Normally it is witnessed that business owners who are not completely satisfied with their website design pays less attention to detail when it comes to website updates on a regular basis.

So, what can you do if you are dissatisfied with your website design?

Take action! Here are some moves you must make when you are dissatisfied with your website design and the time comes to bring it up to the par level:

Test it with real customers

The best and most appropriate way to find out if your website design meets the needs of your potential customers is to test it with them. It can be done manually by identifying a group of 5-10 customers with great working relationships and asking them to participate in this activity. There are paid tools available for this activity that arrange a group of respondents for online and offline testing. Either ways this activity allow you to take informed decisions based on impartial feedback.

Make a budget for website improvements

Very few of us would want to drive a car with a flat tire, for even a day, let alone months and so on. So why would you expect a website to continue generating traffic and business for you when it is itself handicapped?

In between complete overhauls, all companies dealing in both B2B and B2C need to invest in the following:

• Updating your content management system
• Testing messaging on your homepage
• Improving click rates from page to page and optimizing the conversion funnel (leading people down the path to becoming a sales opportunity)
• Writing a company blog that answers common customer questions
• Updating product/service information
• Measuring response rates for automated email workflows or lead follow-ups and optimizing them with better messaging

Every business owner must understand that a website is an asset that requires continuous monitoring and updates. You must engage yourself into a growth driven design approach periodically to upgrade your web and its functionalities according to the latest trends and as required by your target market. Business owners can take help from a professional website design agency in this regard.

Plan for a new web design

Website re-design process is tedious but rewarding. With all the efforts that business owners along with its design agency puts in to build a new website design actually pays off in terms of increased organic traffic, better SEO visibility and more reach. The problem here is that companies try to cut cost by hiring non-professional designers that make the situation worse, let alone improvement.

Therefore, a friendly advice to all the business owners out there is to hire a professional web design service for your website re-design. Don’t forget to work on the inters that I mentioned above.