Recently, the new logo for Expo 2020 revealed at Burj Khalifa and Burj Al Arab in Dubai. The design is totally inspired by an artefact found at the archeological site. The object is very small, detailed and composed of pure gold, with tiny artistic designs around it. The logo contains a star that represents people of this entire region have strong Islamic faith. The colorful creation is composed of three basic symbols circle, square and triangle to denote unity, beauty, and strength.

Indeed, Dubai has chosen an authentic Emirati gold logo for its mega event Expo 2020. The Expo 2020 new logo design is inspired by 4000 years old civilizations of Abu Dhabi, Dubai and Sharjah. The new logo beautifully represents the message of Dubai to the entire globe that Emirati civilization has deep roots and it is the hub of innovation. The ring is a recent discovery of more than 10,000 artifacts including daggers, knives, tools and vases. The logo is said to be historically significant, culturally symbolic and astonishingly beautiful.

The ancient civilization of this land has a deep creative spirit and now people of this country are developing the entire nation’s future for centuries to come. The circular shape creativity portrays connectivity, strength, resilience.

The logo design competition was launched one year ago, and people from all over the region have submitted 19000 incredible designs. Picking the new face of the Expo was a very difficult decision. The new logo that depicts exceptional creativity was picked by Shaikh Hamdan Bin Mohammad Bin Rashid Al Maktoum, Crown Prince of Dubai. He presented awards to 3 lucky finalists Tunisian Mohamed Souhaiel Bin Ali, Mouza Al Mansouri, of the UAE, and Valerii Ilnitski, of Moldova.

The Expo 2020 will commence from October 2020 to April 2021. It is expected that it will attract 25 million visitors, from all across the globe to the Dubai Trade Centre. Expo 2020 is guided with the belief that innovation is a combined effort of people sharing ideas and finding new ways to define future. The new logo is the face of the Expo and is one of the most important steps to the journey to 2020.