7 Essential Characteristics for a Professional Web Design

7 Essential Characteristics for a Professional Web Design that Businesses Cannot Ignore

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7 Essential Characteristics for a Professional Web Design that Businesses Cannot Ignore

“Human beings have an attractiveness bias; we perceive beautiful things as being better, regardless of whether they actually are better.” – Steven Bradley – Music Artist

In the same manner, we observe a website and admire the beautiful design. But some businesses don’t value their design and pay the price in the form of low rankings and no interest shown from their target market. Even if you are on top of the search results through SEO or paid ads, chances are that you will not be able to sell a product or service and do a roaring business.

Immaculate design and layout attract visitors, unlike anything else, and that’s why you need more than just a great landing page or vivid colors. A striking design is key for making the heads turn, and steady design flow is the basis for a professional-looking design.

The following are seven essential factors that can make a web design high-end and offer good reasons for the visitors of a website to enjoy.

  1. Custom Coding

What do you need to do to give your website the exclusivity it deserves? Custom coding is the answer as that can make a website look really unique but will also bear a professional look. Using the old-style HTML, CSS, and DHTML, the result can be startling, to say the least.

After reading the above paragraph, don’t get the notion that using all the latest software and tools available in the market is of no use. It’s just that there is no harm in using them as you can work with them and get pretty much the same result. But again, there is nothing better than pure coding, which only an experienced programmer can handle.

  1. Strong Architecture of the Site

Website architecture is all about creating a logical layout of a website based on the requirements of a particular website. It defines the different components, and that’s why it must be adaptable and clean. This effectively connotes that any code you have used is minimized into what you need, making the infrastructure of the website clean. This makes the website load very quickly.

Websites based on templates traditionally have a weak architectural platform and design. Such websites are designed to work for any business.  A customized solution for a business is required in the form of strong architecture for optimum results.

  1. Stay Consistent

Experimenting with the design is good, but too much experimenting will only hamper your cause. As they say, if it ain’t broke, don’t fix it, try to be consistent with a design or color scheme rather than changing it every now and then.


See the classic Coca Cola logo above and how they have used the same color scheme and design for decades. Obviously, it will take some work to come up with this standard; you need some thorough research to make your brand a successful and popular one.

  1. Invisible Design

If you are not able to experience design, then probably it is not worth it. The concept of invisible design is exactly that. You don’t have to spoon-feed every aspect of your design to your visitors. The design aspects that are left to be experienced by the visitors themselves can have a great impact on anyone going through it.

See the picture above of Netflix and notice how the invisible design works well for them. Only after hovering over the mouse or clicking on a movie title that you will see the description about it and social sharing option too, among others.

  1. A Design that can Set your Apart

We all see numerous designs on websites that we like, but only some of them are really outstanding. See the example below and the picture in detail. Notice the way the message has been displayed on the bottle, bit by bit. This is how companies need to work on their branding with deft design and smart content that can get the attention of their customers.

  1. A Change in Package Design for a Strong Impact

Not many companies take package design seriously, and a change in it is seen as a costly solution. But there are numerous examples where a change in package design has changed the way a product is perceived by its target audience. Take a look at the picture below as how 7-Up nailed it with great package design.

The interesting thing to note is that 7-Up didn’t change anything in the taste, and it was all due to the change in color. A masterstroke from the company in terms of design, packaging, and content!

  1. Enforce Customer Trust through Intelligent Design

Companies use their websites to offer as much information as possible. Because social media offers not much room in this concern, some companies commit the mistake of overstuffing and pay a heavy price. The picture below is a classic example.

See the image on the right. eBay’s website is also marketing its products but making sure the design is free from any clutter with a hammer-strong impact.

Over to you

Businesses need to excel in their web design, but it is not something that can be excelled overnight. While the designers have to come up with a completed project inside the deadline given by their clients, they also need to provide a design that can stimulate maximum visitors to the website.

If you think that you can add something valuable to this blog or want to ask something, you are more than welcome. For any feedback too, please use the comments section below in this consent.


Hammad Husain
Hammad Husain
Hammad Husain is a Senior Digital Content Producer at Dubai Monsters. He is passionate about reading books, mostly related to current affairs, memoirs, latest trends in technology and sports. In leisure time, he likes to use the Internet and spend time with his family.