It come as no surprise that content marketers are always searching for new ideas to create great pieces that people will love to read and share. Creating a result-oriented content marketing strategy that aligns perfectly with business goals and audience needs is no easy feat.
With a plethora of options and strategies available today, coming up with an effective content marketing plan that allows you to reach your target customers, has become a daunting task. Producing high-quality and engaging content has become an important aspect of your marketing strategy that helps you achieve your sales goals.
Brands who are putting their best efforts in content marketing and leveraging marketing tactics such as SEO, infographics, blogs, email marketing, and more, are successfully reaching their target audience and generating more leads.
If you are thinking to create a great content marketing plan for your business and wondering what strategies to include, here are some best content marketing examples of companies who are doing it just right.
QuickSprout is a content marketing blog that helps businesses grow their brand, increase website traffic and get more conversions. A single page blog packs top-notch content, videos, and quality guides on myriad topics. From blogging to content marketing, SEO to digital marketing, conversion optimization to ecommerce marketing and social media, the blog offers valuable information on a number of topics that readers love to share. QuickSprout is doing a great job of churning out valuable content that leads to an increase in more views, shares, and eventually more leads.
2 – HubSpot
It is a marketing, sales, and service software, helping businesses attract visitors, convert leads, and acquire more customers. HubSpot’s main focus is to come up with topics that solve customers’ pain points. This is why HubSpot blog is getting more than 1 million pageviews a month. Many marketers focus on creating content without factoring their audience’s needs and problems into the equation. HubSpot doesn’t make this mistake and instead create educational and informative posts that help its potential customers to solve their problems.
HubSpot is using a smart technique of getting more sales. They convince their readers to become their loyal customers by providing them content upgrades. By offering content upgrades such as white papers, case studies, and guides at the bottom of the article, you can increase your email list, which will eventually help you earn more leads and sales.
3 – Wistia
Wistia offers professional video hosting services and video marketing tools for businesses of all types and sizes. There is a section on their site known as Wistia Library that includes a number of blog posts, tutorials, and videos on the topics that cater to their audience’s needs. From video production to video marketing, lead generation to marketing automation, storytelling to DIY video, and generating sales, you will find high-quality content and videos that help their readers solve their problems.
4 – MOZ
MOZ provides SEO software to improve search rankings, drive traffic, and get more customers. MOZ’s blog consists of long form guides and blog posts on SEO best practices, latest Google updates, content writing and marketing ideas, search engine marketing, and link building strategies. MOZ is making the most out of their blog and creating a good relationship with their readers and boosting user retention by offering high-quality content that is tailored for their target customers.
Buffer is an amazing tool that automates social media posts and makes it easier for businesses to manage all their social media accounts in one place. Buffer is putting their best efforts towards content marketing, and they usually get more than 1,900 shares per post. Buffer’s content marketing strategy has helped them generate exceptional results by creating a massive and loyal userbase in a very short amount of time.
Buffer achieved this outstanding growth with guest blogging. They wanted to get in front of their target audience, build brand awareness, and increase website traffic by getting featured on reputable blogs. They successfully reached a wider audience and drove targeted traffic to their website by posting relevant guest posts on the right sites. Being an online marketer, if you want to increase your website traffic and build a massive following, try guest posting on other blogs.
GoPro is one of the best-selling camera companies that produces the world’s most versatile action cameras. The company has now become an enjoyment platform that people love to watch. GoPro has more than 4 million YouTube subscribers, and more than 6000 GoPro videos are uploaded to YouTube daily. The brand heavily relies on user-generated content in order to tell their brand story within their content marketing strategy. They allow users to subscribe to their channel and publish their own videos. User-generated advertising is the secret formula for their winning content marketing strategy, something your brand can also try to get results.
It’s no wonder that content is the one true king. Producing high-quality and valuable content that narrates your brand story and solves your customers’ pain points is the key to success. True content marketing entails a creative and sensible approach that provides value to customers and persuades them to make a purchase. Hopefully, these content marketing examples will help you come up with an effective strategy for your business that generates traffic, creates audience engagement, and drives more sales and profits.