If you were born sometime between the year1995 and 2012,consider yourself an unwitting member of the prestigious club, commonly known as “Generation Z”. If you look at generation Z’s social media statistics, you’ll be better able to grasp why there is so much excitement and hype around targeting generation Z on social media. According to a study, Generation Z spends 74% of their free time online. More importantly, they outstrip millennials and harbor a whopping $44 billion dollars in buying power. This makes Generation Z a lucrative prospect for social media marketers. Here’s how you can jump on the bandwagon and cash in on the hen that yields golden eggs!
1. Make the Most out of Instagram Stories
According to a survey conducted by The Drum, 76% of students use Instagram daily. It is one of the most popular platforms among teenagers. Since its launch, Instagram Stories has become all the rage. Amazingly, 40 million more people are using Instagram Stories than Instagram itself. It allows younger generation to share photos and videos that expire after 24 hours, allowing for greater privacy and ease of mind. Users can also add stickers, filters and drawings to deck out their stories. If you want to target Generation Z on social media, Instagram stories should also be on your radar.
2. Stay On Top of Snapchat
Did you know that 79% of Gen Z uses Snapchat daily? If that is not good enough to compel you into making Snapchat your marketing mecca, here are two statistics that will surely cut the bill. 71% of the newer generation uses Instagram more than 6 times a day, while 51% of them use Snapchat 11 times a day. All these statistics speak volumes about the massive popularity of Snapchat among Generation Z. Red Bull has managed to achieve roaring success when it comes to reaching Generation Z on Snapchat. If you want to target social media generation effectively, Snapchat is the social platform you need to focus on.
3. Rope In Gen Z Influencers
What would the reaction of a typical15-year-old teenager be when he sees his favorite celebrity endorsing a product? They will surely coax their parents into buying that product. Did you know why? The reason is that teenagers are highly inclined towards the opinions of influencers, and they believe every word of what their favorite celebrity have to say about a product.
All you have to do is to identify the right influencer that your Generation Z target audience loves and rope them in to promote your products and services on social media. Remember that the influencer they love might be completely different from influencers other people like. For instance, the most famous Gen Z celebrities are Shawn Mendes, Logan Paul and Ariel Martin, who are not that famous for others people but enjoy a massive teenage following.
4. Have a YouTube Channel
Did you know the name of the most popular social networking website after Facebook? Don’t be surprised, for it is YouTube. Yes, it has more than 1.3 billion monthly active users. YouTube gets 30 million visitors every day who watch 5 billion videos on average each day. According to the statistics, Generation Z watches 2-4 hours of YouTube videos every day. YouTube has become a primary source of entertainment for Generation Z.
For a social media marketer, this evidence is enough to create their own YouTube channel and use video as an important medium for content delivery. What they need to understand is that one has to target the pinpoints and preferences of Generation Z to create a winning video that goes viral on social media. This way, not only can you increase the reach of your message, but also attract Generation Z customers towards your brand and products.
5. Interview Gen Z Followers
There is no better way to get to grips with the complexities of Generation Z than to find and interview those followed by Generation Z. You could even get in touch with your own fans belonging to the cohort or look at who your competitors are targeting. All this provides you with useful insights that you can leverage to make your social media campaigns even more effective. You can also employ analytical tools to monitor the behavior of Generation Z as well. Once you fully comprehend the likes and dislikes of Generation Z, it will not be difficult for you to create social media posts that strike a chord with your Generation Z audience and drive maximum engagement from it.
6. Keep an Eye on What’s Trending
Google conducted a detailed study to analyze the behavior of the alpha Generation. They found out that most of the people belonging to Generation Z think of the word “cool” as “great things companies do for customers and employees or launch beautiful and unique products.” The study further revealed that Generation Z is usually the first to catch up on the latest trends. They follow fads that make the biggest impact on the world. All these findings give a clue to social media marketers that if they want to target Generation Z, they should stand out from the crowd and embrace the most up-to-the-minute trends.
7. Follow Brands Gen Z Loves
Why do some brands manage to win the hearts of Generation Z and others do not? In order to find the answer to this question, you will have to dig deeper and study brands that Generation Z love and those that they cannot stand. Once you dive in deep, you will find that brands that talk about and highlight things that Generation Z love, win the hearts of the barrel roll. For instance, Forever 21 is one brand that design their social media posts highlighting the love of the Facebook generation for social media, instant messaging and video watching. This is how they became an instant hit with the younger generation.
With Generation Z being the most financially viable segment for the market, it is important to target them effectively to take your business to the next level. Put yourself in their shoes and think from their perspective, if you aspire to design social media posts that get higher engagements and execute successful social media campaigns. Follow the aforementioned tips if you want to attract and convert Generation Z members through social media.
Which tips do you currently use to attract and engage Generation Z on social media? Feel free to share it with us in the comments section below.