Being an online marketer, you make every possible effort to come up with more effective and innovative ways to advertise your online business and get the attention of prospects. Using Google Ads is one of the results-oriented and lucrative strategies that can help your business gain more exposure, grow your online presence and get your business known by a wider audience. The pay-per-click online advertising tactic can work best for every business size and type and help your business to get high-qualified leads who are actually interested in your products or services.
Using Google Ads requires a well-thought strategy, effort, and money, if done right, it can deliver measurable ROI. If you are going to invest in Google Ads campaign or currently using it but don’t use it to its maximum advantage, here are few effective strategies that you should start using immediately to boost the performance of your Google Ads campaign.
- Carefully Check the Position of Your Ad
No matter how compelling the design of your ad is, if your ad is not placed in the right position, what’s the point of your PPC campaign. Trust me, the performance of your campaign is solely dependent on your ad’s position. The top of the page is the perfect position for your Ads which can attract 85% of click-throughs, while the right bars can also be used for placing your adverts. Keep in mind that the top of the page is the perfect position for your ad that can increase the effectiveness of your campaign and attract important clicks.
- Create a Dedicated Landing Page
Whether you care to believe it or not, quality scores matter most to make your Google Ad campaign a huge success. As quality scores allow you to show up your ad in the top position for less money. Smart advertisers are paying much less and still dominating the search engines with top-ranking ads. Because of their better-quality scores and creating a great landing page experience that matches. It is important to provide the exact information you promise to deliver in your ad. You can personalize the experience by creating a specific landing page that caters to the specific needs of the user. It is critically important to use the keywords used in the ad directly on the landing page to match the intent of the search.
- Make the Most of Your Ad Extensions
Unfortunately, only a few PPC managers actually use the ad extensions to show additional information on your Google Ads and give people solid reasons to choose your brand to fulfill their needs. Ad extensions, if used perfectly, can serve as a powerful tool for your ad campaign, boost your conversion rate, increase CTR and decrease CPA. It is advised to enable ad extensions for your existing campaign to increase the effectiveness of your campaign.
- Effectively Utilize Google Display Network
When it comes to running a PPC campaign, it is important to effectively use the Google Display Network to reach up to a wider audience and increase their website traffic. This intelligent system enables brands to place your beautifully-designed ads in front of massive audiences smartly. This will help you increase your brand awareness and attract more users towards your products or services. Basically, the Google Display Network is intended to help businesses find the right audience and show their message at the right time at the right place. You can use data and remarketing strategy to target people who are really interested in your services and products to get more conversions.
- Use Conversion Optimizer Tools
Using the conversion optimizer tool is the key to making your PPC campaign effective. Google Optimize is the most effective tool that can help you take maximum advantage of your Google Ad campaign. This tool helps advertisers to create online experiences that engage and delight your target audience. It has many built-in features that allow marketers to customize the site experience for your customers and fulfill the needs of their needs.
- Don’t Ignore Mobile Search Advertising
Believe it or not, today, mobile is the best medium to offer customers the chance to take a well-informed purchase decision. A recent survey suggests that 70% of mobile searchers contact a business for their products or service details directly from Google search. It has made it extremely essential for businesses to sell their products or services through telephonic interactions. So, it is important for marketers to optimize their mobile search campaign to get better results.
- Optimize for Local Search
According to Google, 72% of users who conduct local search prefer to visit their nearest stores, and 28% of local searches resulted in making a purchase decision. To increase your visibility on search engines, you can use ad extensions to display your physical address and location on a map thumbnail.
- Track Your Campaign
Sadly, only 58% of marketers regularly track their AdWords campaigns. Tracking your ads is important as it helps you make some important tweaks in your campaign to get positive return-on-investment. Google Tag Manager is an effective tool that helps marketers to monitor the success of your campaign carefully and provide valuable insights in real time to optimize your campaign.
Over to You
Google Ads have the real potential to increase brand awareness and reach to potential customers. Therefore, it is important to utilize it effectively and focus your attention on your brand name and the unique selling point in your headline and description. If customers don’t know about your brand or what your brand offers, then what makes them click on your ad. These simple yet effective strategies will surely help brands take maximum advantage of Google Ads, improve their performance and increase their brand exposure, which will eventually help you win more conversions and sales.