In a marketplace as saturated as this, it has become quite difficult to adopt marketing efforts that will take you to new heights. Entrepreneurs really need to up their game to be able to do just that.
Since digital age has come about, there has been intense competition, leading to discovery of some rapid and complex marketing campaigns. They work for some but doesn’t for many which is why new discoveries just keep coming.
In order to stand out from the crowd, you really need to use some motivation and ingenuity – both of which are sure to mark an impact and leave a lasting impression. If you have a business online or planning to do one, then this will help you out. Find out all about grabbing the customers’ attention online.
‘Free’ is the punch word
With a lot of expensive things on the loose, ‘Free’ is a word that we love to hear! You need to give away free samples of the product you are selling online or a free trial of the service you are offering. Every reputable business does that for it’s like winning the heart of the customer as well as his trust. If he likes it, chances are he will come to you again and will always be on the lookout for new things you are coming up with.
Online businesses can host webinars so divert the attention of your customers by hosting one that seeks to help the customer solve a problem or two. This is a very tricky way to turn those heads for you have to define the audience with a theme that highly-targeted, like “small business branding for small to medium enterprises”.
Referral programs may seem like quite an old concept but these with a twist in the world of online marketing is a fresh concept. Say you give away a freebie to the users who sign up and give you a shout-out on Twitter. Once they do that, they unlock bonuses which will help boost your business and have him win those free gifts!
Selfie campaigns and contests
Marketing today is quite different than it used to be some time ago. There are new concepts coming in every now and then which shows that a straight-forward, conventional approach to marketing is long-gone. Ask the users to take selfies with your products, post it online and the most creative of selfies get free gifts in exchange. Also, run any contests in the hope of making them viral and the magic whirl in. This is what organizations are doing to become that head-turner, even as we speak.
Be innovative with Backlinking
You need to be very careful with the backlinking, and be smart about it too. Always be on the lookout for websites that blog about similar services and products as yours and see if you can provide backlinks by offering information.
YouTube and LinkedIn are your friends
YouTube has a lot more to offer than just some tutorials and funny clips. There are companies that are earning millions via YouTube only. Use videos that are surprising and relevant and see if you can make it viral. Start off with an association to your brand then leave it dissociated once the brand is somewhat mature, leaving it for the customers to realize. Also, make LinkedIn groups of people who fit the criteria of your demographics. Post helpful tips and articles to help people out and after a while, request a favor for feedback or anything related to your business.
For whatever efforts you do, you will be returned with surprising results for doing a little bit of everything is NOT monotonous and helps you get somewhere, for sure. Start today and see how it goes by the end of the year. Good luck!