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The industry standard today is Adobe Photoshop that stands as the best source of creating and editing images for the professionals. Those perfectly designed images that we need to embed in our websites comes from the very source.
But what if you as a small business owner don’t have the time to learn Adobe Photoshop?
Small business owners and entrepreneurs usually don’t have the right knowledge of how to design those killer website visuals on their own. Therefore, they rely on third-party designers or agencies to create decent images for them.
We do that because we are aware that humans are visual creatures and hence our brain process images faster than they absorb text. This has started a kind of race amongst marketers: to capture the mind share of consumers with messages and content, 24/7, and eventually sell it to them.
Same is the case with website visuals. Readers get hold of the message quickly if its visual based. It also helps to increase engagement if the relevancy of image is greater. As it goes further to the social shares, a visual can get you more reads and shares. So who would say ‘No’ to a visual today? Only a fool who’s ignorant of the fact.
So coming back to the question…
Photoshop is the industry standard, agreed, but what would you do without subscription or skills?
There are tools that you can utilize for short-lived projects or those upon which major investment of hiring a professional seems overwhelming in the beginning. Suddenly life sounds a lot less complicated, right?
So you know already how important good visuals are to your website, without any further ado, let’s take a look at those tools that a non-designer can leverage for creating stunning website visuals.
Canva is one of the best tools for non-designers. Perhaps this is why they boast testimonials like “Canva enables anyone to become a designer.”
With options to choose from templates or simply start with scratch, you can get creative and replace a designer in the capacity. There’s also a collection of stock photos, fonts and various design elements to help support your design marvels.
It stands as one of the easiest choice for startups who aren’t looking forward to spend in a highly professional designer right away. So jump into the customizable world of websites via Canva and create your own website visuals.
If you need a quicker version of Canva that is more streamlined and super easy to use then Pablo is your answer. You can just upload a photo, click along for a suitable size and the text that sits atop the image and you’re done. It’s as easy as 1-2-3. Even editing is a piece of cake.
All in all, Pablo delivers quicker results that are a lot less complicated. Providing clean images for your website has never been easier. If you are no pro and are looking for a solution that does not have too many complications like editing options that give you a vertigo then Pablo is your go-to editor.
If you are to opt for a mobile app then Over is the option you require. By allowing to easily overlay images and visuals for images, the interface is user-friendly and the result is a professional looking visual. So if you are on the go then this app will help you stay intact with your image editing endeavors and that too in a super easy manner.
There is a tad bit of disadvantage for this app. It has no desktop version! So you can either create images on the phone or on your tablet only. But it serves a good purpose for people who are conducting their businesses over a tablet so it is still a keeper.
Quite often we create infographics to support our claims because they send information in text supported by images and colors to make it attractive. They just can’t go unnoticed and hence stands as a really good idea to communicate complex pieces of information to your readers.
This is why Easel.ly came into existence: as an infographic generation tool that helps you to create and customize your infographic with this tool. Supporting visuals with precise content couldn’t get any more user-friendly.
Apart from the tools that help you deliver website visuals, you can also add in stock photos to support your blogs or any other readable content. Although you can go with professional photography but then again, we are discussing the options for a small startup that isn’t eager to spend all that money, not yet.
Stock photos are awesome in a scenario like that! Depending upon the need of images, you can download ones already available over sources and upload them as is, or edit them with tools above before you upload. DeathToStock is one of the many providers that has some great quality stock photos for you to utilize in your projects.
So these are the resources that you need to support your website content with visuals. Try each of them to ensure which one suits your needs to get your audience in awe of your website or blog for we all understand visuals only too well.
Although these are low-budget must-haves for startups but as you grow further, you may be needing the services of a professional creative agency to aid your growing online identity.