For most of us, Facebook is just a social network that allows us to stay in touch with our friends and family members in any part of the world. It also offers advertising opportunities to businesses so they can get their word across to the masses and maximize your reach. Here is a step-by-step guide that will take you through the paces and tell you everything you need to know about advertising on Facebook.
Before we get down to the step-by-step process for Facebook advertising, it is important to understand what is Facebook advertising? Facebook offers businesses a medium to promote their products or services to their target audience. The cost of a Facebook ad depends upon the reach and engagement it manages to garner. These ads also provide you valuable insights into customer preferences, which help you in targeting your customers in a better way.
There are six steps involved in Facebook advertisements and we will look at each one of them in detail. Without further delay, let us get started.
To advertise on Facebook, you will have to create a business page on Facebook. Go to pages tab and hit create button. Choose a category that best describes your business. This will make it easy for you to find the right audience for your page. Click the get started button and follow the instructions. Add your business information and select a profile picture as well as the cover photo.
When you have completed the initial step, it is time to set goals for your Facebook ads. Ensure that your goals should be SMART (Specific, Measureable, Attainable, Relevant, Time bound). If you set SMART goals, you can make maximum impact with your Facebook ads and get higher return on your investment. For instance, you are the owner of the fashion brand and wants to run your advertisement campaign, then you should be crystal clear about the number of people you want your Facebook ad to be visible to. Have a clear objective that you want to achieve with your Facebook advertising.
One of the most critical steps in setting up for Facebook ad campaign is choosing your target audience and spending. Facebook allows you options to target ads with respect to age, gender, location, language, behavior and interests. You can also dig a little deeper by creating custom audiences if you are not satisfied with the available options. Custom audiences is created based on website traffic, customer list or app activity. Selecting the right target audience will help you to get the best value for your money.
When you have selected a target audience, it is time to decide how much you want to spend on your ad. You can choose from either a daily budget or a lifetime budget. Irrespective of which option you choose, you will have to enter the maximum amount you are willing to spend on Facebook advertisement. Make sure that schedule your ad effectively to ensure that you ad goes live when your target audience is online.
One of the most interesting part of Facebook advertising is deciding how you ad looks. You can play around with images, headlines, text and placement. Use a catchy headline for your ad that persuades the reader to click on your ad. Clearly and concisely, define what you are selling in the body of the ad. Select appropriate images to attract visitors towards your Facebook ads.
Review all the information and hit the green “Place Order” button on the bottom right of your screen. Just wait for an email from Facebook after you press the place order button. Once your ad has been reviewed and approved, you will receive an email from Facebook. Your ad will go live when it gets approval from Facebook.
The last and final step is related to reporting and tracking. Once your ad goes live, it is important to track the success and failure of your Facebook ad campaign. This is where Facebook ad report comes into play. To generate reports of your Facebook Ads visit Facebook getting started page. Click ad manager and then select reports from the navigation. A general report that shows Facebook ad data for last 30 days will pop up. You can customize the metrics to see specific data about your Facebook ads. Click the export button on the top right to download the report for future use.
I hope this step-by-step guide have helped you in understanding the process of Facebook advertisement. Share your feedback in comments section below