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So we have already discussed the importance and need of Facebook re-target marketing in today’s market scenario. When business owners are worried about devising strategies to make their customers return to them, Facebook re-target marketing campaigns come to the rescue.
Almost all the online advertising platforms allow re-target marketing and by setting up targeted campaigns advertisers can reeve incremental ROI from their advertising cost.
Facebook re-target marketing also works on same lines as that of Google Adwords, but the only difference that instead of showing ads on the entire online network, it will show only on Facebook. That means all the profiles, pages and groups covered.
Re-target Your Marketing Efforts to Your Website Visitors
Re-target market seems like some kind of magic to the new users. Because of their targeted nature and the visual of the product you liked and clicked on earlier, it feels too good to be true. But it’s not! Recently I had this conversation with one of my friends who was utterly astonished to have his Facebook showing him ads about the very show he liked two weeks back. I explained to him the entire phenomena and that Facebook re-marketing allows business owners to yield highest returns on investment (ROI).
Here is a detailed handy guide for you to create and understand Facebook re-target marketing campaigns in a better way:
Let’s Start Setting a Campaign
The first thing Facebook lets you decide when you plan to launch a remarketing campaign is the objective. Soon after you finish adding the account, you will be directed to this step. A pictorial representation of both the steps is given below. There are a couple of choices available for you to choose from. You can launch targeted campaign for each one of them.
In order to launch a remarketing campaign, you are required to choose “increase conversions on your website”. This tab allows you to set up a campaign that will target customers back to your website through facebook pages.
You will be asked to specify your time zone and currency in which you will pay.
After you are done setting up your timezone and currency you will be asked to specify your audience. You can specify your audience’s location, their ages, the language they speak and even the placement of your remarketing ad. This feature allows you to create highly targeted re-marketing campaigns.
In order to reap the maximum benefit from your re-marketing campaign you are asked to create a custom audience for your ad. Your custom audience can be your existing customers or new ones. You can create a custom audience by uploading an existing list of customers in .csv or .txt format. You can also choose to target the audience who have been a visitor of your website. Facebook also allows you to upload your list through the email server if you have chosen to run a campaign via MailChimp. The details of your customers will be kept strictly confidential.
In order to target your website traffic via Facebook re-target marketing, you are required to create and install Facebook Pixel on all your web pages. You can bypass the step if you have already created and installed it. Creating Pixel is a one time step as each ad account is allowed only one Pixel to remarket to its visitors. In order to create a pixel you need to:
· Go to the “tools” drop-down on the top of the page
· Select “Pixels”
· After that select create Pixels
· And name your Pixel to create it.
Pixels are tags that are normally placed among the codes of your website. If you are not a developer yourself and finds it difficult to embed one, do not worry. Only ask a developer friend or your website developer (if you have one) to put it in for you.
As soon as your pixel is created you are done with creating your custom audience.
Select images and video files to create an ad. Complete the payment procedure to send you ad live.
So, this is it, folks! I hope that you have enjoyed the two part series of how to create engaging Facebook re-target marketing campaigns.