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Do you know two-thirds of hiring managers reject candidates based on what is written in their cover letter? First impression matters a lot. If truth be told, to some hiring managers, cover letters are the most important part of your job application.
It is important for candidates to let their cover letter speak for itself, but it’ not much easier. You need to clearly tell your recruiting manager who you are, give them reason why they should hire you and be noticeable above all the other applicants.
It is important to ensure your cover letter is in amazing shape that makes your potential employers to read and remember your profile.
The main objective your cover letter should be:
- Get your potential employers captivated.
- Demonstrate your interest in the role and of course their company.
- Explain who you are and why you are a perfect fit for their company.
Okay, but how these objectives can be achieved? Here are a few effective tips to write a compelling digital marketing cover letter that will surely get you hired.
If your prospective employer is looking for an energetic candidate make sure you give it to them in heaps in your cover letter.
Learn About the Company
For this you need to match the tone, learn the language and company’s style. Your cover letter should not be stilted, corporate and boring, especially if you are looking to get hired in a fun and creative environment.
If you search deeply you will easily find some clues of your prospective employer’s culture. Highlight all the important words used in the job description and use a few in your cover letter. For instance, if they use awesome, so do you.
It is advised not to overuse such otherwise, you will sound fake. Make sure your natural tone shines through. If you are a perfect fit for the organization, your language should merge with their style nicely.
Showcase Them How you are Simply the Best Fit
Your cover letter clearly demonstrates how you perfectly fit for the position of digital marketer for the organization. Writing your cover letter doesn’t mean addressing to the concerned person in the company, however you should absolutely do this. It’s all about tailoring your entire body to address the desires and needs of your prospective employer.
Tell your potential boss that why you want to work for the organization and why they should hire you. Clearly define your value proposition and show how you uniquely fit for the role, the organization and the culture.
Write the similarities between what you do and what they do and what the job role actually needs. For instance, if they are looking for a goal-drive, creative digital marketer executive, you can give an example of the digital marketing campaign you have run successfully and that have generates leads or sales. This will make your hiring manager convinced.
Get Straight to the Point
Okay, the first line of your cover letter has already introduced you and your intent of getting the job. And what about the first paragraph? It needs to immediately address why you are simply the best candidate to fit the position in question.
Before you tailor your cover letter, carefully read through the job description again and focus on all the important points.
Look for repeated phrases and required skills to find the integral component your hiring manager is searching for. If they looking for an analytical mind, you should depict your passion for strategy, planning and budgeting within the first two lines. Your first paragraph is indeed the best point to tell your potential employer the years of experience and specialized expertise you have in the relevant industry.
Format it Perfectly
If you have already tailored your digital marketing resume that usually recruiters dream of, it will become easier for you to format it perfectly with full of metrics, timelines and achievements. Well, you cover letter is your only choice to amplify these beautifully formatted bullet points and add more depth to your personal story.
For example, your resume says you increased your brand’s leads by 25% in one quarter. You can explain how you managed to meet this objective, what strategies you used and what obstacles you smartly overcome to achieve this metric.
This will give your hiring manager a clear insight into your softer skills like team playing, stress handling tenacity and motivation. Showcasing your soft skills can make a huge difference between you and other candidates.
Add Some CTA
Closing is as important as how you open your cover letter. The closing paragraph has mainly three objectives.
- Firstly, to restate your passion for the job role and how you believe you are a perfect fit.
- Secondly, to re-convey the value you can bring to the organization with your services.
- Thirdly, to offer a clear and compelling CTA about how your recruiter should get in touch.
I hope, these effective tips will better prepare you to come up with a more persuasive cover letter for your digital marketing job that will surely impress your recruiting manager. Good luck!