Search Engine Optimization (SEO) is a technique that is used to increase traffic and visibility of the web page by ranking higher in search engine results. Writing an SEO optimized article requires proper research on the given topic and good writing skills. The right placement of the keywords is a key to produce an effective SEO optimized content. Adding hyperlinks to informational websites can make your blog an authentic source of information and can increase traffic to your website.
Below is a step by step guide to writing an efficient SEO optimized content/blog.
1. Brainstorm to Generate Ideas
Before you head off to blog post writing, you should sit back and plan. Brainstorm to come up with some amazing ideas and then plan to execute the idea worth sharing. Carefully think about the measures you need to be taken to make it viral.
2. Select Relevant Keywords
Keywords can be defined as words or phrases that usually users type into the search box of a search engine. You can use free Google AdWords tool called keyword planner to select relevant keywords. Selecting the right keywords and incorporating them into your website content can increase your site visibility in popular search engines.
3. The Writing Phase
This is the most critical phase in which you actually execute what you’ve planned. Here are some quick checks that you might consider while writing your content.
– Make sure your write up is grammatically corrected and has no spelling mistakes.
– Give a catchy title to your content so that it compels visitors to read.
– Use the most important keywords in headings and subheadings.
– Do not overuse keywords, make sure you maintain a quality standard throughout your write up.
– Use keywords and key phrases only if it makes sense in the sentence.
4. Use of Hyperlinks
When including any research or discussing any new invention in your article, make sure you include a hyperlink reference. By referencing other articles on your blog can increase the credibility of your blog and users can read the detailed information by clicking on that link. Moreover, when linking out to authentic sources, Google will notice and reward you for it by improving your website rankings.
5. Internal Linking and Promotion
When your content is all set to upload, make sure you read it at least twice. This will minimize chances for grammatical errors and spellings (if any). Make sure you add internal links; this certainly helps in link building and gives your visitor a handy navigational experience over the website and other relevant content. Lastly, don’t forget to promote your content. Share it on social platforms to spread the word and to keep your audience informed about your creation. This will not only generate traffic to your website but soon you will be an expert in the digital world and become famous as an influencer.