In this digital era, people of all age group use a variety of devices to use Internet at their home and workplace. It is even true for children and people past their retirement age as virtually every one of us use smartphones, handheld devices and laptops/desktops for a variety of purposes. Online marketers are also aware of this fact as they look to try every trick in the book to promote a product/service and create advertisements for it.
In theory, Cross Device Marketing is the practice of identifying and delivering ads to a specific audience across connected device they use. This is also termed as Omni-channel strategy as online marketers try to reach users with consistent messaging across their screens to make sure their target market is well aware of the product/service they are marketing.
In this Infographic, you will find latest statistics and trends shaping the cross device marketing strategies by digital marketers nowadays.
Courtesy of: Dubai Monsters