In today’s competitive digital world, effective branding is more indispensable than ever before in order to convey your brand voice and stay above your competitors. In this regard, trends play a great role in elevating your brand, not only tends to inspire creative ideas, they also help graphic designers to improve their creative flair and design approach to gain attention of new audience. Mastering the art of creating epic logos that stand out and make your brand famous is hard, only professional logo design teams know this design art.

No matter if you are looking for a logo redesign, rebrand your business or launching a new business website this year, you need to do a thorough research, know the basics and latest logo design trends. During previous years, many famous brands underwent a logo redesign and successfully evolved their brands. You can learn branding lessons from these huge global companies and get a step ahead of the competition.

While designing a logo for your startup, it is important to keep it simple, so that it can effectively convey the ethos of your brand in a way that resonates with target audience. This branding identity need to be timeless and distinct, but still look modern and consistent with the latest logo design trends.

Keep an eye out for these logo design trends that every budding business and startup must consider in 2017.

Minimalism

Many brands are choosing to simplify the details in their logos, producing a much cleaner, fresh and modern effect. If you are looking to update your logo or create a new logo, minimalism and simplicity are the key factors to incorporate in your business logo design. This trend works well across all digital channels. Clean forms, muted hues, and a smart focus allow you to come up with an epic and up-to-date logo that can be perfectly used across multiple platforms. Many famous brands rebrand their company logos to eliminate excess elements from their brand identity.

Overlapping Gradients

This trend is relatively novel design tactic that was widely used in 2016. Using simple geometric forms overlap to create a unique yet mesmerizing style to your brand identity. World’s leading brands are adopting this trend in order to create a recognizable and clean brand icon. Gradients were once considered as bold combinations and vibrant colors to add volume and depth. But nowadays, gradients are all about simplicity.

Logo designers can achieve this goal by leveraging flat material design colors and muted colors. Due to its rising popularity, overlapping gradients is becoming a top logo design trend in 2017.

Stencil Designs

Stencil typography is great for creating aesthetically appealing logos. Stencil fonts comes in a variety of forms, designers can opt for the one that best suits the nature of your brand. Bear in mind that a visual hierarchy can create a memorable and appealing logo, and focusing on stencil patterns can help you communicate the openness of your brand. Stencil designs are here to make a mark in 2017 and we will see this trend in the foreseeable future.

Geometrical Shapes

Geometry is not new in logo design industry, but famous brands are really focusing on this design these days and it will continue to hold ground in 2017. Geometric shapes are highly effective at creating unique, stylish and responsive logo designs that are timeless. Using the geometry elements is a smart idea to give your brand logo a fresh, clean modern look. Since the design is too versatile in nature, there is no need to belong to any specific industry. Moreover, using this trend will also enhance the other parts of your brand design.

Animation

Probably the most fascinating style on the horizon is branding that effectively incorporates both logo design variations in web-based animated GIFs and printed materials. In today’s digitally competitive world, brands that sell their products online are successful. The GIF logos are graphics that are continually changing positions to adapt. Since brands are being active on social media platforms, this trend is expected to grow in 2017. This year, we are expecting to see more dancing fonts, shifting shapes and moving characters.

Anti-Serif Typefaces

The most influential and big brands around the world have changed its trademark by removing serif which was considered as the must-have element of a logo. Now we can say that serif typefaces will no longer be using in logo design community. Recently Google has updated its logo to give a modern, sleeker feel and to appeal to wider audience. Google’s new logo offers better readability, legibility and amazingly no serifs at all. As a result, more and more organizations are shirking serifs and will be following other typefaces in 2017.

Black and White

A great logo should always hold its black and white theme. And sometimes brands really need it. The perfect combination of black and white will be a top trend throughout this year as more and more graphic designers stray from bold, vibrant hues to stand out with bold typographic elements. The great use of black and white may be one of the oldest logo design trends but it is far from outdated and boring.

Hand-drawn Logos

Hand-drawn trend is expected to gain more popularity in 2017 because of its ability to convey a true sense of credibility. Hand drawn custom logo designs can evoke the feelings of creativity, freedom, credibility and warmth, perfect for winning customers’ trust. Hand drawn logos have the power to create a fresh fell while bringing a touch of authenticity to your brand, especially for B2C businesses.

Nowadays, more and more businesses are incorporating this trend to give their brand logo a little twist.  If you are considering to launching a business this year, especially in clothing, food and beverages, this technique is worth using.

In 2017, we predict that designers will surprise us with some more innovative and fresh ideas and take existing trends to new levels.