Okay…how many times you have come across a brand logo that made you scratch your head and think, what did it mean?
It is easy to find poorly designed logos out there and there is a reason for that. Creating a great logo is challenging though.
Your logo must be the perfect representation of your brand, it must be recognizable, unique, simple and memorable enough. An effective logo design is not simply a design, it must reflect your brand vision through the use of fonts, shapes, colors. It is highly recommended to not follow the hot design trends blindly that may make you redesign sooner than later.
If your business is thinking for a new logo concept or a complete logo redesign, there are a few considerations you must take into account. By putting a bit of time, investment and efforts up front to create an effective logo design, you will ensure a design outcome that has more staying power and can complement your brand’s vision.
Let’s Starts with the Basics…
Firstly, it is important to keep in mind that your brand logo is not the same as your brand. Stay aware of the businesses that say they do branding when they actually do is logo design. If truth be told, you may not even need an image logo that is something different from your brand name.
If you decide to create a logo design, stay aware of the fact that it is a creative and emotional process. It is the visual representation of your company. You will most probably need a few or sometimes quite a few rounds of revisions prior to finding the piece that resonates with your business. That’s why a professional logo design team is a great investment.
When You Should Redesign it?
Like most aspects of corporate branding, your logo design has a certain shelf life and must be redesigned over time in order to give your company a refresh feel and look. These modifications, even if they are refined, are necessary in order to stay relevant and keep your brand identity fresh for your audience.
But how do you know when it is the right time to logo rebranding? These indicators might help you out while going through the process of logo redesign.
Experience a Change in Services or Culture
If your business is experiencing a major change in your services, products or workplace structure, this could be a worthwhile option to rebrand your business and consider logo redesign. No matter if it a union, affiliation or any major advancement at your organization, a modification in your business can cause a transformation to your marketing strategies
No matter if your business is going through any smaller change, it must be an opportune time to redesign your logo and your branding strategy as well. A reviving look will bring a new energy to the company as move forward.
When companies experience any of these types of organizational changes, they must change their logo.
– Affiliation with other Company
When the two companies merge with each other or involve in the deal, a logo update is a good choice.
When two companies blend their marketing efforts, colors, names, symbols are updated and restructured to show off the two companies are equally representing each other.
– New Product/Service
When you introduce any new service or product, or create an entirely new name, brand identity, consider a logo redesign.
If you began as a startup company, you may not have originally had the time, budget and the resources to allocate to a logo design. Maybe it was done in a rush or by an amateur designer and now it no longer means anything to your existing brand. If these are the scenarios, consider a logo update.
Moreover, if your brand has stuck with a logo for a long time, and it is not something your customers necessary identify your brand with, then simply there is no real reason to keep using it. It’s time to come up with a new, reviving perspective that your logo really needs. You can work with a professional logo designer and come up with a solution that gives your band a refreshing, revitalized look while still maintaining the overall essence of your brand
A logo redesign can say all everything about your brand, that your old logo did not. No matter if it is a design aspect or a specific color, your logo can be updated without begin ruined.
Redesigning your logo is actually redesigning your brand. However, it is not always a bad thing. A logo change allows your business to explore new opportunities and display much more about what the business stands for. The logo is an important branding piece of your company, and redesigning it allows you to maintain and revolutionize your brand.