Very few industries evolve faster than the logo design industry. At the dawn of the new year, we posted a blog about logo design trends for 2018. Five months later, we are compelled to write another, factoring in the wavering industry we are delving in. What is even more interesting is that the logo design industry is about to take a complete 180-degree turn yet again.
Are you interested to learn what is in store for logo design in the months to come? If so, this article is for you. Read on to find out more.
1. Death of Minimalism
I have to admit that I am a big advocate of minimalistic design myself and many others like myself were keen on the idea of a “less is more” approach to design. Recently, we are seeing more and more expressive logos making a thriving comeback. Although, it might not seem like the end of the road for minimalism, it is definitely a sign that logo design is moving from simpler to complex in the coming months.
2. Nostalgia Takes Over Logo Design
Influenced by pop culture and the retro inspirations of the 70’s and 80’s, old school logo designs are back in. Do not be surprised to see the shades of decades gone by in the most up and coming logo designs. Logo designers are stealing inspiration from old designs of 70’s, 80’s and even early 90’s, to craft designs for today and tomorrow.
From electric blue to pretty pastels, retro color schemes have been rearing their heads once again. As the children of an era gone by continuing to get more influential and prominent as key target audiences and brand influencers, this trend can add a touch of nostalgia and excitement to your designs.
Bold typography with expressive serifs and added embellishments will be much more common than ever before. More and more designers will look to go back in time and borrow few things and blend them with contemporary aesthetics to create unique logos.
3. Colors and Gradients
When it comes to colors, the same bold philosophy will influence color choices. Logo designers will capitalize on a combination of colors, a blend or a unique merger that results in a unique color to give their logo a distinctive look. Gradients will also come on to their own, a trend kick-started by mobile apps such as Instagram. Although Instagram logo takes it to an extreme, we will see logo designers use much more moderate color palettes for gradients. For instance, designers will create a logo with color shifting from red to orange to may be yellow in extreme cases.
Another popular color variant that will dominate our screens in the recent months would be blu-purple. As the name suggests, it is a combination of two colors: blue and purple. Basically, it is a color that you get when you take blue a notch up towards purple and reduce its magenta intensity from 100% to 80%. If we are lucky enough, we might see many more color combinations and grids pop up in logo designs in the future.
4. Challenging The Status Quo
Logo designers seem ready to put on their hipster shoes and challenge the status quo with their alternate perspective on logo design. Although, the trend originated back when stock elements were sold as Hipster Badges a few years down the road, it will make the biggest splash in the second half of the year. As this hipster trend evolved, it went well beyond casual scripts, intersected by arrows and many similar clichés that defined the very word hipster in its infancy.
If your target audience comprised of hipsters who like to challenge the status quo, you could use these types of logos. This will help you develop an emotional attachment to your customers as both the brand and customers are on the same page, which rarely happens in today’s competitive business world. Throw in some shades of culture and you can make your logo stand out from the crowd.
5. Revival of Serif
Sans Serif was a heartthrob for brands as most brand logos flaunt sans serif fonts. In the latter half of 2018, serifs will be resuscitated and brought back to the realm of logo designs. Although, to be fair, sans-serif did a great job for brands that were lagging behind by letting their logos exude an aura of charm, humanity, and warmth. With the serif resurgence, we might go back in time when fat and curvy was sexy. We might see many designers go for lowercase options in logo designs. Serif will slowly gain ground against Sans Serif this year, as far as logo design is concerned.
Which logo design trend is here to stay and which will wane soon? Feel free to share it with us in the comments section below.