“A large social-media presence is important because it’s one of the last ways to conduct cost-effective marketing. Everything else involves buying eyeballs and ears. Social media enables a small business to earn eyeballs and ears.” – Guy Kawasaki – Author and Marketing Specialist
Over 2.5 billion people use the Internet and majority of them at least one social networking website. These are mind-boggling stats for a marketer as it is like a treasure trove for them that they need to explore. If they are able to tap the potential, it can get the marketers amazing results. Also anyone can use the social media networks and reap in millions. The above quote from Mr. Kawasaki is a prime example that social media is perhaps the cheapest and most form of digital marketing nowadays.
Startups and small businesses usually don’t have much budget that they can spend on marketing. Social media networks like Facebook and Twitter are like goldmines for the marketing departments on these small players as they can attract a number of people without spending a fortune. The more followers they have will be better for their prospects of making it big in the market.
From all the above debate, don’t think of social media as a platform from which you can get rich overnight. Surely there are lots of money making opportunities on social media, you just need to get your strategy right with impeccable timing. You can’t expect to launch a soft-drink in the middle of winter and make it a success. You need to learn one basic rule, use social media for connecting with people, your prospective customers, not for selling.
Following are just 10 of the most successful ways to make millions from using social media smartly as a marketing tool. These are for small businesses and individuals alike so that anyone can use them to make merry online.
Small businesses/startups can use these photo-sharing apps for their advantage as people of all age-groups use these apps. Sharing pictures not just about your business but also interesting pictures and videos can increase your followers. You can not only make a name for your business but also earn a lot of money as an extra income. You will be contacted by companies to share their content on your Pinterest/Instagram page and you can rake in a cool amount each time.
You don’t need millions of followers to make some earning on YouTube. You can start making some earning by joining the YouTube partner program. There is a choice through which you can choose to monetize your videos by turning on ads. In this way, you will not only offer your customers related information about your business but also get some extra income. And with the passage of time, your YouTube page can offer you good incentive.
By joining Amazon’s affiliate program, any sales from a link you provide to Amazon will get a percentage. Although this may be small, when you will get these links in bulk quantity and forward it to Amazon, over the course of time you will start reaping good amount of profit.
Top social media networks like Facebook and Twitter offer mega opportunities for any individual to show off his great skills in writing interesting copy and offer editing services for various types of content. You can even turn this thing into a profession in the future too as expert copywriters and editors earn more than a handsome amount and is among one of the most top earning jobs online.
This can a bit complicated to start off as you will be responsible for the success of the social media pages and the products involved. But with the passage of time, you can learn the skills required in this regard. The first 2 points mentioned here can be of good help to you.
Over 94% of marketers who rely on influencer marketing believe it is effective. As brands now find it difficult to talk to their target audience easily, hiring an influencer marketing consultancy is the answer. You can act as a bridge for meaningful opportunity with the prospective customers of a company and can earn a good amount by referring them.
LinkedIn has just released a number of new and powerful tools for helping its customers. As these tools are new, you can learn them and offer your services in this regard to people and companies who think that these are too difficult to understand. That’s how you can gain huge first mover’s advantage with using your expertise to earn extra income for you.
People love being in a community and share their thoughts with like-minded people. You can offer people a chance to interact with people having similar interests by creating a community on Facebook. GORUCK is a prime example of brands having created communities which successfully translated into increased sales and improving brand loyalty for them.
As a startup, you can select a popular network that is not being used by your competitors to the optimum. In this way, you can be sure of initially getting some customers who are not using your networks used by your competitors. An example can be the use of Instagram Stories that are not used by your main competitor in the market.
You need to be truly innovative with your strategies as you can earn a lot of amount on social media networks. There are many ways in which a network can be used wisely and get a result which others can’t get. Rum you imagination wild in planning out strategies and tactics which are unique and offer value to your customer so that he may hire you.
There are money-making opportunities in abundance on the social media networks. An individual or company just have to realize the opportunities that are present in front of them and grab it with both hands. You need to build enough trust with the followers through various methods I have mentioned above and then they will be automatically inclines towards checking out the products you are marketing.
You need to have an entrepreneurial spirit to make sure that you are willing to work hard even in the wake of a dire scenario. Earning money online is not easy and you need to be consistent in your approach and work with zeal and commitment to make it big.
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