We live in an era riddled with shifting environments. Be it digital or non-digital, every day something new is lurking around the edge of the horizon, introducing an all-new viewpoint for everyone. As we walk through the shores of web design, we see that the tides have introduced many lucrative and amazing concepts over the years. Like many trends being unceremoniously chucked into the antique box, we observe a major transition of website designs shifting from flat design formats to gradient website design formats.
Gradients are running rampant in 2018. Back when designs were more simple and static, gradients didn’t receive much of a hype. But, as we move ahead with growing trends, we have realized that one trend which is sweeping most audiences off their feet is the power of gradient designs. To much of our surprise, the year 2018 is going to introduce more and more robust concepts when it comes to addressing color gradients in website design using 3D elements and depths.
What is Color Gradient in Website Design?
As discussed by Judy Martin in her book “The Encyclopedia of Pastel Techniques” (published 1992), a Color Gradient can best be defined as,
“Gradation in art is a visual technique of gradually transitioning from one color hue to another, or from one shade to another, or from one texture to another. Space, distance, atmosphere, volume, and curved or rounded forms are some of the visual effects created with gradation.”
In other words, gradients are a gradual transition of color change from one color, texture or shade to another.
Eager to know why it is important to incorporate a gradient element in your website design strategy? Let’s mull over the thought for a bit.
Create Bold Logos with the Right Color Gradient Synchronization
If you want to send out a bold and audacious logo to your audience, you can make it happen with potent color gradients. Color gradients channel emotions through your website visitors and trigger areas of their brain which compel them to navigate around your website for a while, instead of bouncing off after a cursory glance.
Back in 2017, audiences were intrigued to explore websites in-depth which touted the element of transiting hues from one website fold to another. The trend took its toll away before, back when Instagram rebranded its products in 2016. But it wasn’t until last year that it stabilized the foundation.
Instagram promoted the use of gradients which majorly compelled other brands such as Spotify to leverage the fused duotone gradients to communicate emotions through playlists.
Gradients Make Colors Look Deeper in Color Tones for Effective Viewing
Who doesn’t want their websites replete with all the perfect color tones? We all know we do. If your website is making use of the right colors and gradient types, you are stepping in with the rest of the world.
But why are gradients major contributors when it comes to infusing deeper color tones in your website? It’s because gradients make visual elements of your website appear more prominent, playful and visually appealing. Right color gradients can evoke the perfect emotions in visitors, and to be honest, we don’t see that happening these days.
With more emerging design trends taking a toll in the year 2018, gradients are now more likely being observed as elements creating incredible digital experiences triggering the creative minds of users. It empowers their believes and provokes their thinking process to make better judgment calls.
Gradients Bring More Depth and Dimension to Compositions
Back in 2017, gradients were all over the place and people belonging to various digital markets had their focus set on incorporating different effects in websites. However, the diversity in colors wasn’t the ultimate choice of action.
Gradients not only dominate the foreground, they increasingly govern the background of the website as well. The idea is to make gradients a natural element of the website which perfectly amalgamates with the font, logo and other design elements of the website.
Gradients, when used perfectly, will ultimately enhance the depth of composition within the website. With the advent of AI and Machine Learning, the world is significantly going to transform with the burgeoning concepts of realism, immersion and 3D elements. Augmented & Virtual realities will create a new emergent face of web design in the Internet-powered world.
Gradients Can Easily Draw Attention Towards Calls to Action
Comparatively not all gradient styles are as popular as others, but some designers are magnanimously promoting gradients as an option to enhance the interface elements. Gradients which are subtle in design and follow a single or two-color tone enhance the dominant side of the website design.
Gradients may not have a positive impact with websites having smaller icon type spacing, but websites having large spacings will help attract the attention of visitors directly to your call to action. Also, a cumulative inspection of several designers ensures that the gradient website design used should be opaque to a degree. It shouldn’t be too prominent or it can ultimately lose its charm of enhancing the user experience.
Gradients Create a Perfect Balance Between Images and Colors in a Website
One of the most widely accepted design choice in 2018 revolves around color overlays. However, lately, we have seen a sudden shift of the website design trend from adopting single-color overlays to a gradient website design overlays.
Why is this paradigm shift in motion these days? Well, technically because Gradients are becoming the new norm of striking the perfect balance between images and colors in a website. By leveraging the power of large images and utilizing certain design elements, designers are merely focused on diverting the attention span of an individual readily towards calls to action.
By matching, hues in colors with images and amalgamating the two together can significantly trigger the subconscious mind. Modern-day website design specialists that capitalize on gradient website design overlays deliver a better success ratio than designers who don’t.
Gradients Are Memorable, Realistic, and Unique
Our minds are trained to remember things that are unique in nature and magnanimously adoptive. We see colors mostly in gradients rather than flat designs, and here’s an example how… Simply glance up at the sky at the time of dawn or dusk. I am sure you are already envisaging and conjuring up an image in your mind of how mesmerizing the color play looks.
Same is the case with websites; if they involve color gradients, they are more likely perceived to be remembered by the audience. It is a common perception that unusual visuals leave an ever-lasting impact on our minds because our eyes are yet to become accustomed to them. Yet, if they are marvelously impactful, they manage to stick in our heads.
Using gradients in your website will ultimately make the images appear more realistic, unique and memorable.
Creating a remarkable website experience can become a daunting task, since not only does it test your mettle in web design, it also challenges your creativity. If you want to set a natural tone to your website design and give it a personalized feel, you should start considering gradients an important design element along with others.
Are you interested in gradient designs? Our experts at Dubai Monsters can show you extravagant gradient website design to consider.