Content marketing is an important aspect of any business. Given the saturation of content and how it’s used today, creating one that is both unique and meaningful is a tough job! But remember, the two aspects of the content are the only things that really do matter – re-purposed advertisements will not really be taken into account if they create zero emotional connection.

Some businesses still lack the value that content may add to their business. What they are also unaware about is the fact that content marketing, perhaps, is the only marketing left, in the words of great Seth Godin. If you are regularly upgrading content such as business blogs, websites, and other promotions, you have that special connection with your audience like none other.

Let blogging lead the way

If blogging hasn’t been your thing as yet, it’s best to start off now, reap its benefits and become the marketing king. Keep on adding fresh content to it by coming back every now and then. You need to give your customers a reason to come back too. No fresh content equals to nobody returning, after all, what will they read – the old content they already have read like a dozen times?

If you are using the right keywords, playing a bit around with the SEO (search engine optimization) then your website will be there in the rankings. This is how you get back at your competition. Don’t add too much content at once. Just a little bit at a time to get that presence and clarity.

Blog often

When you blog often, it can really assist your business in wonderful ways. The frequency really depends upon you for some may blog every day and others do it once or twice per week.

When calculating the frequency of blogging, it is best to take into account the size of the company too. Smaller companies have reported to be generating leads when they blogged 10 times in a month.

However, if you are a larger organization, it is best to post at least 2 blogs a week. It could also go up to 3 blog posts if you want, not more than that. Your brand name is an established name in the market and you don’t need to exaggerate it further or annoy your customers now do you? If it’s something really important, exceeding your regular blogging frequency may then be an exception.

Focusing on curation services

Even if you have the frequency all figured out, there are going to be days when you are going to run out of topics created out of your own brains. You still do need to create some killer content. What you can do best under such circumstances is that you lower the frequency of your blog and work on updating first.

Revisit your archives and update the blogs for the new customers to visit and see. Also, while you are there, you can see for any topics that you have written about previously and are still trending. See how you can mold them to recreate some topics and attract users once again.

There are also certain tools that can be used smartly to generate topics. Use those to come up with awesome topics that are trending, relevant and the customers have their interest in them. Content marketing has been, for a while, and will be the go-to marketing tactic for a long time. It isn’t going anywhere so make sure you make good use of it.