You are an entrepreneur who started your own business. After setting up your website, you optimized it for search engines, started collecting emails and sending them newsletters but you are still not achieving the desired results? Did you know why? Because you have neglected an important cog in the digital marketing sphere: social media.

In addition to marketing your products and services, social media can help you connect with your customers directly, increase brand awareness and boost sales. Twitter has been around for quite some time now and even though it has its limitations, its unique targeting features make its advertising platform worth considering. If you are betting big on influencer marketing, there is no better platform to leverage than twitter. This is why digital marketing companies in Dubai put tons of emphasis on Twitter Ads.

Still not sure whether Twitter Ads are for you?

Here are five convincing reasons why you need to invest some of your digital advertising budget on Twitter Ads.

1. Twitter Ads Are Hyper-Targeted

Twitter Ads let you go overboard with targeting, which is a good thing for businesses. Apart from keyword or hashtag targeting, you can create a tailored audience and target them as well. It also offers engager targeting, letting you target people who have recently engaged with your tweets via your Twitter Ads.

Here is an example. Larry Kim, the CEO of MobileMonkey and founder of WordStream, shares his experience about Twitter Ads, “I once spent $25 promoting a tweet with a specific hashtag (#FIFAgate) and ended up getting 40,000 paid impressions (plus an additional 15,000 free impressions). As an unexpected bonus: my tweet was featured in an article rounding up the best tweets about #FIFAgate”.

You can also broaden your advertising horizons by targeting more Twitter users, even those who have not interacted with your Tweets in any way yet. With efficient keyword and hashtag targeting, you can get your ad out in front of people who are using the same words and hashtags that your tweets incorporate, which is a clear indicator of their interest.

2. Twitter Ads are Cost Effective

The best thing about Twitter ads is that you only have to pay for Twitter Ads when you reach your marketing objectives. For example, if your goal is to generate more traffic to your website with your Twitter ads and you want 100 people to come to your website, you will only have to pay once hundred visitors land on your website from Twitter.

With a lower cost per click and little to no competition, Twitter advertisement platform is a heaven for digital advertisers. This means that you can get the best value out of every dollar that you invest in Twitter Ads. Even with a small budget of $50 or less, you can make an enormous impact by getting more clicks. Believe it or not, you will be hard-pressed to find lower ad prices than Twitter ads anywhere else.

3. Twitter Ads Are Better Than Guest Blogging

Ask any digital marketer the best way to establish credibility, build links and boost your search engine visibility, and they will unanimously tell you about guest blogging. Guest blogging has its own advantages such as attracting an audience of a reputable site on a leading industry publication. What if I tell you that Twitter Ads are better than Guest blogging? Would you believe me? No, right. Let me prove it to you.

Time is money, and this adage has never rung a deeper bell. For instance, you are spending two to four hours writing a guest post, and if one hour is worth $50-$100, the cost of writing a guest post could reach up to $300. Imagine doing all the challenging work of writing a guest post then giving it to someone else. You are spending $300 to have your work published elsewhere. How does that feel? I know you might have never thought about guest blogging from this perspective, which is why this might take you by surprise.

Thankfully, there is an efficient and smarter way to do that and we call them Twitter Ads. You can achieve the same result at a fraction of the cost of guest blogging with Twitter Ads. Instead of spending time on writing a guest post, you are better off spending a small amount on promoting an older piece of content on Twitter.

4. Tap Influencers

If you are jumping on the Twitter bandwagon to find every Tom, Dick, and Harry, you will be disappointed since not everyone is active on Twitter. If that is what you are after, Facebook might be a better bet than Twitter. On the other hand, if you want to connect with influential people, there is no better platform than Twitter. Twitter is wildly popular across certain industries such as technology, news, marketing and very amongst prevalent politicians and celebrities as well.

If your business is related in any way to one of these domains, Twitter is worth your time. You can get in touch with influencers and grow your impact with Twitter Ads. When you keep knocking on the doors of these influential people, there are chances that they might open the door and let you in and that is exactly what you want as a business. Here is what Fabrizio Perrone, CEO Buzzell said about influencer marketing on Twitter, “Using influencers in your Twitter marketing campaign will increase the following of your account and open doors to new opportunities.”

5. No Difference Between Personal and Company Accounts

Unlike other social media platforms such as Facebook, LinkedIn, Pinterest who have separate accounts for personal and business use, Twitter keeps it unified. This means that you don’t need a Twitter business account to avail business-centric features. This saves you from the hassle of setting up a business account on Twitter. All you have to do is to spend money on Twitter Ads and promote a Twitter post.

Which reason compels you towards investing your money in Twitter Ads? Feel free to share it with us in the comments section below.