In today’s world customers find themselves stranded in a jungle of brands offering similar services. On the contrary, the brands are facing the same situation. Businesses belonging to every industry are also facing a hard time to grab their customers’ attention, mainly because of too many contenders operating from the same industry. Too much noise not only confuses customer but also creates difficulty for brads to make them stand out in competition.
As a result, marketers of the current age are getting smarter and finding creative ways to get their message across customers even in a cluttered environment. Experimenting with new techniques, inflow of new ideas has allowed them to do their work in a better way and achieve results that are measureable and a true return on investment for the business owners. Skyscraper technique is a new form of marketing tool, that online marketers are using with efficacy to generate desired results for their online businesses. Let us take an in-depth look on what is it and how does it work?
Skyscraper Technique Defined
Skyscraper technique is simply a system for turning your high quality content into backlinks to your website.
You start following the skyscraper technique by first looking for popular topics and trends that have or are gaining customer attention. The topics must be relevant to the nature of your business. After you have found one, you need to organize it in a new way along with a value proposition for your user.
Tip: take help form your web designing team to re-create the topic.
So now, if you are moved enough by the power skyscraper to re-direct traffic to your website, here is the list of steps that you need to go about:
Uncover Opportunities through Research
Every business owner determines a set of appropriate keywords to target maximum traffic to their websites. you can take help from Google alerts for keywords related to the topics that are of your interest and who are trending. Buzzsumo is another effective tool to research for the content pieces that have been most shared around specific keyword or phrase. Ones you have the list of interesting topics, you need to regenerate and distribute them to your target market by making a list of distribution partners who can be blogs, influencers or other brands. you need to jump back to BuzzSumo now, and add websites who share content like yours and you will most likely be able to market your story to their audience and tap a wider circle of prospects.
Improve the Content
If you come across a content, that you will look re-creating then perhaps you can consider making a video or an info-graphic. Content that is backed by visuals, delivers more and generate more value. Such content will engage your audience in a better way allowing them t absorb what is communicated easily and then persuading them to make it viral so that incremental traffic be directed to your website design.
Over time, the usefulness and importance of your published content will subside. In order to remain in the game and keep creating links that could direct a customer back to your website, you must keep sharing quality content. Periodic updating is the key here!
Skyscraper technique works well for many brands because of the following reasons:
• the demand is already there
• your circle of audience widens
• it contains serious ranking potential
Skyscraper technique is one of the most used technique by online brands who are actively engaged in content marketing and who want consistent inflow of traffic to their brands. Up to date content when amalgamated with the intuitiveness of your website design makes a winning combination that attracts visitors to your web that are lured by the interest and who stay due to the usefulness of this content and provides you a backlink or a sale by getting persuaded to take the action.