Social media is indeed a powerful tool that helps your business grow. We have seen many subtle modifications in the ways web marketers mingle with customers through social media channels, over the years. Following those smart changes can lead to gaining more new winning customers. If you are a Dubai web design agency and you are feeling like you are far behind in this ever-changing social atmosphere, here are a few things you can do to keep up with the social media trends of 2016.

Facebook Personalization

Facebook serves as the best online platform for attracting new customers. With the custom audience tool, you will have an option to target your marketing messages to reach exactly the right audience. There are many entrepreneurs who are getting the most out of this tool, those who are not personalizing their outreach are facing more difficulty getting their messages read. Moreover, Facebook has integrated the live feature, targeting and customization of ads, following and engaging with customers and decision makers.

Gain Followers with Twitter

One main problem for many web marketers is followers. Quality followers who actually read your posts and interact with them are essential to growing your brand’s online presence. Twitter is a powerful tool to gain lots of quality followers and helps you engage with your followers when you have something to promote. Being a web design Dubai company, it is important to making an effort to expand your online networks by following others entrepreneurs within your industry. Share most interesting posts, talk about emerging web design trends, reply and mention influences when they post something amazing that really merits it. Twitter, if used properly, can be a great tool for making sales.

Go Visual with Instagram

Instagram is getting famous day by day because of its visual content across all social media networks. Instagram might not be the right social medium for your business, but if you are a consumer-goods based business, or a B2C product based, then using Instagram is a worthwhile option to get customers fast. Adding images, GIFs and videos will grab the attention of users among thousands of other posts. The key to success at Instagram is holding gifts that drive traffic and engagement to your Instagram profile.

Implement Social Media Buy Buttons

Many web design companies still don’t understand the power of social media and don’t place the social media buy buttons at their websites. If truth to be told, social media platforms have actually exceeded retail websites influence over consumer buying decisions. It is recommended to add images of your products and make it easier for your customers to click over to your website and make a purchase decision.

Promote Video Content through YouTube

Video content is the most dominating social media trend for 2016. YouTube is the best way to portray your brand clearly. Making videos and posting them to YouTube can greatly help you get more sales.

Content Optimization

Though SEO is considered as a part of social media strategies, improvements to search on these platforms will definitely make it even better. Instagram and Facebook have significantly improved their search feature and in order to stay ahead of the social media marketing industry, you need to learn more about search functionality of these social media sites to make sure you optimize your content so that users can find your brand easily.

Measure Results

Social media analytics are also playing a critical role in social media marketing. In this year, businesses will learn to accurately measure every single activity they do and use that information in the most productive ways.

The Social media industry is continuously evolving and businesses that are capable enough to stay up-to-date with new challenges will remain competitive all the way through. Following these social media trends will not only help brands to run successful campaigns, but they will also make their business more powerful.